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Lianne Darley Design Studio

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Lianne Darley Design Studio

Strategic brand designer supporting small businesses bring their brand to life. No-nonsense design. Get in touch today to start bringing your brand to life.

Beautiful results.
✦ Brand identity & logo design
✦ Branded social media templates
✦ My Beautiful Brand online courses
👇 Let's build your beautiful brand Graphic Design | Web Design | Brand Marketing

Lianne Darley Design Studio is a boutique design agency specialising in brand identity. Ran by Lianne Taylor (Darley's my maiden name), LDD works with small businesses & start-ups to create beautifully bespoke branding and dynamic design assets for print and web. Lianne has over a decade of experience in design, in both good old print, as well as digital, having previously worked in-house for some high profile retailers & design agencies. Aside from LDD Lianne also runs award winning wedding stationery company LoveLi. We love working with small businesses creating beautiful branding and design pieces that connect with each intended audience, ultimately helping you succeed and grow. Keep an eye out for our unique brand masterclass brand launching soon! Clients we have worked with:
Nestle, Crew Clothing Co, Flying Flowers, Everywoman, Powder Byrne Properties, Worldwide Kids Company, Sugati, The Professional Jockeys Association and Modern Pentathlon GB. Services:
logo design
brand design
corporate identity
design for print
brochure design
packaging design
web design
email marketing
point of sale displays
business stationery design
design consultant
social media design & implementation
exhibition displays
flyer design
newsletter design
start-up packages

10/10/2026

5 things I will not do as a brand designer

I’ve been designing brands long enough to know what actually works and what just looks nice for five minutes.

So here’s what I won’t do, even if you ask me nicely.

I won’t design your logo before I know who your customer is. I won’t copy your competitor because “it’s working for them”. I won’t pick your colours off a Pinterest trend. I won’t tell you it looks great when it doesn’t. And I won’t hand over a logo with no rules for how to use it.

Not because I’m awkward. Because every one of those costs you more in the long run than doing it properly at the start.

If you’re building your brand yourself, hold yourself to the same standard. Everything I won’t skip is in The Brand Prompt Pack, in the same order I use with clients.

Which one have you been guilty of? No judgement, I’ll go first in the comments.

09/10/2026

What the hell am I supposed to do next?

If you’re building a brand and constantly thinking “what the hell am I supposed to do next?”, I promise it’s not because you’re bad at this.

It’s because nobody told you the order.

Most people start with the logo, then the colours, then wonder why their Instagram, website and packaging all feel like three different businesses. That’s backwards.

Customer first. Then what makes you different. Then your values, your voice and your vision. Then your brand code. Logo last. Every step answers questions for the next one, so you stop guessing.

Save this so you’ve got the map next time you’re stuck.

And if you want me to walk you through each step, prompt by prompt, that’s exactly what The Brand Prompt Pack does. Link in bio.

08/10/2026

If you’ve got a business idea sitting in your notes app, this is your sign to stop sitting on it.

I’m not going to pretend it’s all laptops on the beach. Some days it’s lonely. Some days you’re the designer, the accountant, the marketing team, the tech support and the person who forgot to eat lunch, all before 11am.

But here’s what nobody tells you enough: the freedom is incredible.

I get to choose who I work with. I get to build my days around my life, not the other way round. And I get to spend my time doing something I properly love, helping small businesses finally look as good as they actually are.

Waiting until you feel “ready” isn’t a plan. Nobody feels ready. You start, you figure it out, you get better, and one day you look back and realise you built something that’s yours.

So if it’s been on your mind for months, maybe even years, take the first small step this week. Future you will be so glad you did.

What’s the idea you keep coming back to? Tell me below, I want to hear it.

05/10/2026

Cover your logo. Could people still tell it’s you?

If you’re not sure, it’s probably because you sound like everyone else. “Stunning”, “bespoke”, “don’t hesitate to contact us”. We’ve all written them. They’re safe, they’re easy, and they make you completely forgettable.

A brand dictionary fixes that. It’s a simple list of the words and phrases that sound like you and the ones that don’t. Once you have one, writing captions, emails and website copy gets so much quicker, because you’re not starting from scratch every time.

Swipe to see what one looks like for a florist, then think about which words on your website need to go. As always consistency is key with everything in your brand.

Save this for the next time you’re stuck on a caption.

03/10/2026

If "professional" is one of your brand values, I need you to delete it. Right now. I'll wait.

It's not that these words are bad. It's that every business on the planet uses them, so they tell your customer absolutely nothing about why they should pick you. A real value is specific, it's yours, and it actually helps you make decisions.

Which one's on your list? Be honest.

02/10/2026

Before you spend a penny on a logo, run this.

This prompt catches the most common branding mistake I see: designing your brand for yourself instead of the people you're trying to reach. It's the same check I use with my own clients, and it's yours to steal.

Copy it, paste in your ideal customer and let it be brutally honest with you. You'd rather hear it now than after you've printed the business cards. Save this so you've got it when you need it, and send it to a friend who's about to rebrand.

"Play devil's advocate. Look at this client muse: [paste client muse]. Tell me honestly: where is this too vague to be useful, where am I probably describing myself instead of my customer, and what's one uncomfortable truth about this customer that I might be avoiding because it doesn't feel very 'me'. Be direct, I'd rather know now."

TOP TIP: This is the prompt that catches the single most common branding mistake: designing for yourself instead of your customer. Don't skip it.

02/10/2026

Before you spend a penny on a logo, run this.

This prompt catches the most common branding mistake I see: designing your brand for yourself instead of the people you’re trying to reach. It’s the same check I use with my own clients, and it’s yours to steal.

Copy it, paste in your ideal customer and let it be brutally honest with you. You’d rather hear it now than after you’ve printed the business cards.

Save this so you’ve got it when you need it, and send it to a friend who’s about to rebrand.

The prompt:

Play devil's advocate. Look at this client muse: [paste client muse]. Tell me honestly: where is this too vague to be useful, where am I probably describing myself instead of my customer, and what's one uncomfortable truth about this customer that I might be avoiding because it doesn't feel very 'me'. Be direct, I'd rather know now.

01/10/2026

A quick thank you before anything else. The response to The Brand Prompt Pack has been lovely, and I’ve enjoyed seeing what you’re all doing with it.

We said two weeks at £14, and we’re sticking to that properly. So it’s staying at £14 for one more week, until Sunday 11 October.

If you’ve been meaning to have a look, there’s no rush. It’s there until then. Link in bio if you want it.

30/09/2026

Hello, if you’re new round here.

I’m Lianne, a UK-based brand and logo designer, and I help small independent businesses look as good as they actually are.

Because here’s the thing. You’re brilliant at what you do. Your customers love you. But your brand? It’s a mix of a logo you made on Canva at midnight, three different fonts and a colour palette that changes depending on your mood. Sound familiar?

That’s not a you problem. That’s a nobody-ever-showed-you problem.

Branding isn’t just a pretty logo. It’s the thing that makes the right people stop scrolling, trust you straight away and actually want to buy from you. When it’s done properly, you stop explaining yourself and start attracting the people you really want to work with.

So that’s what I do. Branding and logo design for businesses ready to go all in, and my DIY branding course, My Beautiful Brand, for those who want to do it themselves but properly this time.

Round here you’ll get honest branding advice, a few myths busted, a peek behind the scenes of my design process and some very satisfying before and afters.

Pull up a chair. Tell me in the comments what your business is, I’d love to know who’s here.

Address

Lincoln
LN59

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.liannedarleydesign.com/, https://liannedarleydesign.com/blog/, https://liannedarleydesign.com/my-beautiful-br

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