26/05/2026
When it comes to running ads, don’t test ten things at once, you’ll learn absolutely nothing.
What do we mean by this?
Different hook, different visual, different audience, different copy, all changed in the same campaign… When something works, you can't say why. When it doesn't, you can't fix it.
In 2026, with Meta's Andromeda algorithm rewarding genuine creative variation, sloppy testing is more expensive than ever.
In this carousel we’ve outlined just one of the strategies we use across our Meta partners.
Hook variants in days 1 to 3.
Visual variants on the winners in days 4 to 7.
Combo testing in days 8 to 10.
Scaling and audience overlap audit in days 11 to 14. Kill rules included.
Save it whether you run your own ads or pay someone else to.
If you're paying an agency, this is a fair benchmark for what a competent Meta operation should be doing on a fortnightly rhythm. If they're not, that's a useful conversation to have.
If they are, you've just confirmed you're in good hands.
Either way, this stops the "I don't know what's working" feeling that wastes most ad budgets.
Drop us a DM if you want a calm second opinion on what your current setup is producing.
