06/05/2026
We have been doing a legacy client audit this week, and it has turned into something of a feel-good moment.
Sites that are eight, ten, thirteen years old. A few that even pre-date Creatomatic, from Kit's early freelance days. All still live. All still performing.
In an industry that loves to talk about rebuilds and redesigns, quietly maintaining sites that just keep working year after year feels like the real measure of quality.
It comes down to three things for us: building with longevity in mind from day one, taking server infrastructure seriously (a great site on a poorly managed server does not last long), and genuinely caring about the work long after launch day.
Thirteen years is a long time in digital. We will take it!