01/09/2026
Brand Identity & Motion Reveal: Flow
A great software product deserves a visual identity that matches its vision.
Recently, we took on the challenge of designing the new logomark and brand identity for Flow (theflowtool.com) a tech platform built specifically for the creative community.
The Challenge:
They were using a simple text placeholder (Google Sans) and needed an identity that felt fluid, smooth, and creative without losing that modern, sharp tech aesthetic.
Our Approach:
We developed a custom, dynamic mark paired with smooth motion design. Leaning into their signature teal palette to represent fluid water and seamless workflow, we grounded it with dark, tech-forward contrasts.
Check out the video reveal to see how the brand moves!