unLevel

The first crowdfunding platform dedicated to minority and female founders & creatives. JOIN the unLevel Community.

25/09/2021

The Black Report research conducted by 10X10 and Google, showed that in a case study of start-ups in the UK 88% of the founders self-funded part of their ventures. On average, founders self-funded £13,930 which suggests that a mix of other financing alternatives still comprise the bulk. What’s also interesting is that self-finance among these black founders was not synonymous with ‘family and friends round.’ Only 22% of Black founders relied on friends and family for early financial support - precisely 25% of the amount who self-funded their venture.

At unLevel we understand that it saves founders having to pitch for external investors, where a lot of time is consumed and rejection is faced. The unLevel platform looks to make funding a much simpler process.

Source: Black Report conducted by 10X10

21/09/2021

The Good Immigrant is an anthology of twenty-one essays edited by Nikesh Shukla after a crowdfunding campaign. Written by British authors who identify as; Black, Asian and Minority Ethnic, the essays concern race, immigration, identity, exploring the experience of immigrants and ethnic minority life in the United Kingdom from their perspective. Contributors include actor/musician Riz Ahmed, journalist Reni Eddo-Lodge, comedian Nish Kumar and playwright Vinay Patel. This is not only a great read that we would recommend, but also a great example of what crowd-funding can achieve.

Visit www.unlevel.co.uk to take your first step in setting up your campaign and getting funding from the unLevel community.

18/09/2021

Jennifer Dyer and Kiaran Sim are the Founders of Black owned tech company Yappa. The app is a tool that aims to prevent users of online platforms including social media and news websites from being anonymous. Users are required to share their thoughts by using their voices. Amid the pandemic, Yappa has applied its technology to virtual events, helping those including Black Entrepreneurs Day and Shaq vs. Gronk better engage attendees. Yappa is breaking new ground in social media and we would like to celebrate their continuous achievements. unLevel believes in changing the narrative and challenging the status quo.

14/09/2021

The American Express annual state of women owned businesses report focuses on women-owned businesses. These are defined as US businesses that are at least 51% owned, operated and controlled by one or more Females. Between 2014 and 2019, the number of women-owned businesses climbed 21% to a total of nearly 13 million (12,943,400). Over the past five years, the annual growth rate in the number of women-owned firms has been more than double that of all businesses at 9%.

At unLevel we believe the potential of women entrepreneurs for spurring economic growth has not been fully realized and we hope to assist this by creating a platform that will allow Female founders to share their businesses with the community.

Source: American Express Ninth Annual State of Women-owned Businesses Report 2019

11/09/2021

Perch Credit App founded by Michael Broughton and Ayush Jain, aims to boost the credit scores of those in underserving communities. Jay-Z is continuing to help minority communities advance financially by becoming a key investor in the Perch Credit App.

Broughton has stated the following about getting top investors “I came from a background where I was never even exposed to venture capital or working with investors...I got told no over 100 times before we got our first cheque.” .credit

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07/09/2021

Alicia Keys the award-winning singer-songwriter has teamed up with the affordable cosmetics company e.l.f beauty for a new skin-care line, Keys Soulcare. The collection aims to share the soul of self-care and skin care through content, conversation and community. According to Alicia, there are four "Keys to Soulcare" Body, Spirit, Mind and Connection. These represent our physical, spiritual, mental and social selves, and work together to unlock our inner light so that we can be more radiant.

Based on Alicia’s belief in the power of our collective action, she is calling on a community of individuals who collectively use their voices and platforms to spread light and positive change. At unLevel we share the same belief in collectively making positive change, visit to join our community

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04/09/2021

For Black and Latinx founded companies in the US, 39% have a Female founder. Although in 2019, the percentage of Venture Capital that went to Female only founded companies in the US was 4% and to male-female co-led companies it was 9%. These statistics show that Black and Latinx females are being under funded in comparison to male founders. At unLevel we are very passionate about giving Female entrepreneurs the opportunity to get the funding necessary to start or develop their existing businesses. Please join us at and help us support the community.
Source: https://about.crunchbase.com/2020-diversity-spotlight-report/

For Black and Latinx founded companies in the US, 39% have a Female founder. Although in 2019, the percentage of Venture Capital that went to Female only founded companies in the US was 4% and to male-female co-led companies it was 9%. These statistics show that Black and Latinx females are being under funded in comparison to male founders. At unLevel we are very passionate about giving Female entrepreneurs the opportunity to get the funding necessary to start or develop their existing businesses. Please join us at and help us support the community.
Source: https://about.crunchbase.com/2020-diversity-spotlight-report/

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31/08/2021

This shocking statistic is worrying because it shows the huge gap in the ability for Female and Male founders to gain funding for their businesses, it also shows that we have a long way to go to level the playing field for women. This community needs support and uplifting and where best to get that support than from the unLevel Community. www.unlevel.co.uk

28/08/2021

Akala (Kingslee Daley) has become one of Britain's most important voices. Akala has released hip-hop albums, made BBC documentaries, campaigned on a range of issues, led university seminars & has now published his first book.

Natives: Race and Class in the Ruins of Empire is a detailed sociological investigation of racism and a whistle-stop tour of global politics. We get an engaging and nuanced analysis of themes including the state of British culture, the historical function of racial superiority theories. Akala highlights the legacy of colonialism, the pernicious racism throughout media, the educational system as well as the complex relation between race and class.

Akala demonstrates an impressive level of intellectual courage and doesn’t shy away from challenging deeply entrenched narratives, including the mainstream media’s coverage of worldwide issues.

24/08/2021

Historically, funding for Black and Multi-Ethnic founders has paled in comparison to that for founders from majority groups. Black Female entrepreneurs experienced the poorest outcomes. A total of 10 Female entrepreneurs of Black appearance received venture capital investment (0.02% of the total amount invested) across the 10-year period between 2009 - 2019. At unLevel it is widely acknowledged that the coronavirus pandemic presents an opportunity to build back better, join the community at and help us on our mission.
Source: https://www.extend.vc/reports

21/08/2021

Ashley J Summer is the CEO and Founder of Quilt, an online platform connecting female freelancers and entrepreneurs to co-work together in their homes, and get paid for it. Through the Quilt website, users can utilize their homes (as host or guests) as community workspace to foster a community and collaborative environment. The mission is to bring women together and break down the gender gap for entrepreneurship by creating one-of-a-kind co-working spaces and networking events. At unLevel we believe that platforms like Quilt and our share a common goal in wanting to create a community that can act as springboard and propel people to fulfil their dreams. www.wearequilt.com

17/08/2021

Julie Kuo and Connie Kuo are female founders of AVRE, which stands for; Authentic, Versatile, Responsible & Empowered. These two Taiwanese-American sisters self-funded AVRE to produce sustainable footwear to celebrate women's strength and individuality while also helping to preserve the planet, with footwear made from repurposed plastic bottles. At unLevel we feel this venture is the perfect example of achieving your dreams whilst keeping ownership.

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