Forward Advances

19/08/2022

With over 1 billion active monthly users and 90% of them visiting the app daily, it's easy to see why founders are jumping to make TikTok prominent in their marketing strategy.

In fact, 92% of brands say it's critical 👀

In last fortnight’s eComm Edit, we covered how to get started with TikTok - including brands which are nailing it for inspiration.

Head over to our blog via the comments below to get up to speed with TikTok 👇

05/08/2022

How are you funding your eCommerce growth?

With a huge number of SMEs looking to extend or preserve their runway right now, revenue-based finance is a popular choice to manage cash flow and maintain growth.

Download our revenue-based finance guide using the link in the comments below to understand if it's right for your business.

03/08/2022

90% of online shoppers expect free two-three day shipping 🛒

If delivery times are too long, almost half will abandon baskets and go elsewhere 👋

Given these expectations and rising costs of order fulfilment, how can you profitably improve delivery speed?

In last week's eComm Edit, we delved into how founders are leveraging tech to manage the entire fulfilment process.

Follow the link in the comments below to learn more 👇

25/07/2022

An overlooked acquisition strategy? your personal founder brand.

People invest in and buy from people they like and trust. Your knowledge, expertise, achievements and experience within an industry sell you. Not the product alone.

In last week's eComm Edit, we delved into the importance of leveraging (and positioning) your founder brand to attract more customers.

Head on over to our blog via the comments below to get the low-down 👇

While you're there, sign up so you don't miss the next eComm edit, our fortnightly D2C growth newsletter.

12/07/2022

Grow your personal brand = Grow profits. Here’s how 👇

Inbound leads that convert to clients. Inbound next-round investors. Recruiting the best talent.

These are just a few of the benefits founders have found from building their personal brands.

In this fortnight’s eComm Edit, we delve into personal branding: what it is, why you should care. And how you can create your personal brand.

Sign up today to get free action-oriented eCommerce growth tactics from our experts to your inbox every fortnight at: http://ow.ly/EuQV50JRLEB

07/07/2022

If there is one thing your online business needs to grow, it's working capital.

To get ahead and maximise growth opportunities, short-term working capital can be a great option.

But with all the different types out there, how do you know what is right for your eCommerce?

Head over to our blog via the comments below to find out which short-term working capital is best for you 👇

05/07/2022

The (new) name of the SEO game: Micro-SEO 🔍

In this fortnight’s Edit, we delved into micro-SEO best practices to help get you up to speed with the latest SEO strategy getting businesses real results.

Head on over to our blog via the comments below to get the low-down on micro-SEO 👇

While you're there, sign up so you don't miss the next eComm edit, our fortnightly growth newsletter.

29/06/2022

28/06/2022

⏳ Optimising an entire site takes forever. A hyper-focused micro SEO strategy takes far less time.

📈 And the results can be insane - even small businesses can now rank above giants like Amazon.

In this fortnight’s eComm Edit, we delve into micro-SEO strategies. We deep-dive into this new technique and uncover how you can rank in the top positions for years to come.

Sign up today via the comments below to get free action-oriented eCommerce growth tactics from our experts to your inbox every fortnight.

22/06/2022

Here’s an interesting statistic: 79% of marketers regularly search for micro-influencers.

But how do you know if a macro or a micro-influencer is right for your business?

In this fortnight’s Edit, we compared micro and macro. How to create an influencer strategy. And of course, how to find them 🔍

Head on over to our blog to get the low-down on micro-influencers: http://ow.ly/xXtQ50JCLEM

While you're there, sign up so you don't miss the next eComm edit, our fortnightly growth newsletter.

14/06/2022

There's a new breed of influencers in town: micro-influencers.

The market share of micro-influencers has risen to 91% in 2021, along with 79% of marketers regularly searching for them.

Why?

They're the latest new cost-effective way to boost brand awareness and conversion by instantly reaching your target audience.

In this fortnight’s Edit, we compare micro and macro-influencers. We talk through a 3-step process to maximise sales. And provide tools to help you find your niche influencer.

Sign up in the comments below to receive this week's edition of the eComm Edit.

07/06/2022

It's no secret the future of eCommerce is conversation based.

But here’s something that you might not know.

Founders are making millions from a Text-To-Buy model.

In this fortnight’s eComm Edit, we delved into leveraging SMS marketing. We went beyond flash sales. And spoke about boosting sales by 20% just with personal recommendations.

Sign up today via the comments below to get free action-oriented eCommerce growth tactics from our experts every fortnight.