12/10/2022
BEST ABANDONED CART EMAILS TO WIN BACK CUSTOMERS
To build your abandoned cart emails, you can find templates in any email marketing tool. For instance, you can use a pre-made template for the layout but customise the message, images, and design.
The messaging in abandoned cart emails is pretty simple. Below is an outline of the basic structure:
1. Snappy subject line
2. Introduction text
3. Items left in the cart
4. Offer or discount
5. Checkout button or call to action (CTA)
6. Reviews or social proof
7. Closing text
While this outline is helpful if you’re sending one abandoned cart email, you might consider a drip campaign for your cart recovery emails. A drip campaign is a series of automated emails.
For an abandoned cart workflow, the emails could be structured like this:
Email 1: Cart reminder (sent a few hours after cart abandonment)
Email 2: Follow up (sent a few days later)
Email 3: Promotional discount (sent a few days after email two)