BETER

BETER is the industry's leading provider of next-gen betting content, data and gaming solutions. We also supply our clients with tailor-made solutions.

BETER is the industry's leading provider of betting content and gaming solutions, spanning fast sports, esports, live casino and gaming products. Our mission is to make the betting experience BETER for the next-gen player, providing them with the fast-paced entertainment we know they want. BETER Esports covers 400+ global tournaments annually, offering both in-play and pre-match odds equipped with

official and non-delay data from Bayes Esports and other partners. BETER Esports also powers 28K+ ESportsBattle and Virtual eComp events per month, including efootball, ebasketball, ehockey, Dota 2 and CS:GO events, and AI-driven football and basketball cyber matches. ESportsBattle and Virtual eComp live streaming, live data, and odds are available 24/7, 365 days a year. BETER Sports provides live streams, live data, and odds for over 10,000 24/7 Setka Cup table tennis matches, 260+ Setka Cup badminton matches and 60+ Asian Basketball League matches per month with full technical, integrity and operational support. BETER Live provides live casino products and solutions created with an entertainment-first approach and the mission to ensure it supplies its operator partners with the most rewarding and high-tech gaming experience available on the market. BETER Live's 14 games, including Gravity Blackjack, all variants of Roulette, Baccarat, and Andar Bahar, are deservedly popular and receive a great deal of bettors' attention. BETER Gaming offers comprehensive selection of Turbo games that entertain customers all over the globe. In `21 we rolled out BETER iFrame with an engagement-oriented UI that allows users to place bets and creates a "Twitch-like" experience. Our iFrame won a silver mark in the "Industry Innovation of the Year" category at the SBC Awards `22. With BETER Integrity, we ensure the transparency and safety of our content by combining incident management and prevention, risk management, investigations, match monitoring, and integrity education.

18/12/2025

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗺𝗮𝘅𝗶𝗺𝗶𝘀𝗲 𝘁𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝗼𝗳 𝘁𝗵𝗲 𝗙𝗜𝗙𝗔 𝗪𝗼𝗿𝗹𝗱 𝗖𝘂𝗽 𝟮𝟬𝟮𝟲 — 𝗲𝘃𝗲𝗻 𝗱𝘂𝗿𝗶𝗻𝗴 𝗱𝗼𝘄𝗻𝘁𝗶𝗺𝗲? ⚽️

With BETER’s 24/7 efootball, your bettors stay engaged around the clock: 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗺𝗮𝗷𝗼𝗿 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝗺𝗮𝘁𝗰𝗵𝗲𝘀 𝗮𝗻𝗱 𝗱𝘂𝗿𝗶𝗻𝗴 𝗼𝗳𝗳-𝗽𝗲𝗮𝗸 𝗵𝗼𝘂𝗿𝘀 (mornings, nights, and post-match windows) 🎮

During EURO 2024 and Copa América, our exclusive ESportsBattle efootball delivered measurable business impact across partner platforms, demonstrating stable, double-digit growth across core metrics:

🔼 𝟮𝟴%+ 𝘁𝘂𝗿𝗻𝗼𝘃𝗲𝗿
🔼 𝟯𝟱%+ 𝗻𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝗯𝗲𝘁𝘀
🔼 𝟰𝟭%+ 𝘂𝗻𝗶𝗾𝘂𝗲 𝗯𝗲𝘁𝘁𝗼𝗿𝘀

Fast-paced efootball content is not just a powerful retention and monetisation tool, it creates a fresh betting experience, attracting new bettor segments across all time zones, regardless of country or time of the day 🌎

That’s exactly why we’re launching a 𝗯𝗿𝗮𝗻𝗱-𝗻𝗲𝘄 𝗪𝗼𝗿𝗹𝗱 𝗖𝘂𝗽 𝟮𝟬𝟮𝟲 𝗲𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁, aligned with the real tournament structure and featuring participating national teams 🏆

Discover how our efootball can elevate your sportsbook offering, and 𝘁𝗮𝗸𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗼𝗳 𝗮 𝘀𝗽𝗲𝗰𝗶𝗮𝗹 𝗼𝗳𝗳𝗲𝗿 𝘂𝗻𝘁𝗶𝗹 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝟭𝘀𝘁 at the link in our bio.

04/07/2025

Great news from London 🎉 Last night, we proudly took home the 𝗘𝘀𝗽𝗼𝗿𝘁𝘀 𝗕𝗲𝘁𝘁𝗶𝗻𝗴 𝗦𝘂𝗽𝗽𝗹𝗶𝗲𝗿 award at the 𝗘𝗚𝗥 𝗕𝟮𝗕 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟱 🏆 🎮

This achievement is a testament to the dedication of our exceptional esports team, who work tirelessly to deliver 24/7 live streams, real-time data, and hyper-accurate odds for the world-renowned ESportsBattle tournaments. It also highlights the outstanding contribution of our trading team, whose efforts drive our comprehensive Esports Odds Feed, covering more than 450 esports tournaments worldwide 🌎

A huge shoutout to our incredible team, the esteemed judges, and everyone who contributed to making this moment possible 🤝

Congratulations to all our partners who also took home trophies — well deserved 🎉

05/06/2025

Over the past seven years, 𝗦𝗲𝘁𝗸𝗮 𝗖𝘂𝗽 has transformed from a modest venue on the outskirts of the city into a world-renowned sports platform 🌎

Today, it conducts 𝗼𝘃𝗲𝗿 𝟭𝟭,𝟬𝟬𝟬 𝗺𝗮𝘁𝗰𝗵𝗲𝘀 monthly across four countries, featuring national champions and Olympic athletes competing 24/7/365 🔝

In a recent interview with SBC News, Maksym Vitushko, General Manager of BETER’s Sports Business Division, shares insights into the tournaments’ rapid growth, the rising appeal of table tennis among younger audiences, a strong commitment to integrity and fair play, the recent expansion into the U.S. market, and more 🏓

Read the full story here: https://sbcnews.co.uk/features/interviews/2025/06/05/beter-setka-cup/

04/06/2025

SiGMA Asia has come to a close—and what an incredible two days it was ✨

A heartfelt thank you to everyone who stopped by our stand and took the time to discover the value our products bring to operators 🤝

Year after year, we see growing interest in fast-betting content, and we’re proud to meet the ever-evolving demands of today’s bettors. We're heading home with yet another award—Best Sportsbook Provider 2025 🏆

Now it’s time to recharge. See you soon, Manila 🇵🇭
SiGMA World

03/06/2025

BETER has won the 𝗕𝗲𝘀𝘁 𝗦𝗽𝗼𝗿𝘁𝘀𝗯𝗼𝗼𝗸 𝗣𝗿𝗼𝘃𝗶𝗱𝗲𝗿 𝟮𝟬𝟮𝟱 award at the 𝗦𝗶𝗚𝗠𝗔 𝗔𝘀𝗶𝗮 𝗔𝘄𝗮𝗿𝗱𝘀! 🏆🌟

This recognition is a testament to the dedication of our outstanding team, who tirelessly deliver the world’s best fast-paced content—ensuring top quality and meeting the demands of all bettors ✨

A big shoutout to our incredible team, trusted partners, esteemed judges, and everyone who helped make this achievement possible 🤝

Visit us at 𝗦𝘁𝗮𝗻𝗱 𝟮𝟬𝟴𝟱📍

SiGMA World

03/06/2025

SiGMA Asia Day 1 is officially underway 🎉 🇵🇭

We're thrilled to welcome everyone interested in the dynamic world of fast-paced content and trading solutions designed to enhance bettor engagement and drive operator growth 🎮 🏓

📍 Visit us at 𝗦𝘁𝗮𝗻𝗱 𝟮𝟬𝟴𝟱 — we're here today and tomorrow.

Let’s connect and explore how our award-winning esports and sports offerings can elevate your sportsbook performance 📈

SiGMA World

02/06/2025

BETER has been awarded the prestigious 𝗚𝗼𝗹𝗱 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗔𝗰𝗰𝗿𝗲𝗱𝗶𝘁𝗮𝘁𝗶𝗼𝗻 by the Esports Integrity Commission (ESIC)—the highest possible recognition offered by the organization for esports betting products 🌟

This achievement follows our designation as a 𝗧𝗶𝗲𝗿 𝟭 𝗔𝗻𝘁𝗶-𝗖𝗼𝗿𝗿𝘂𝗽𝘁𝗶𝗼𝗻 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗿 earlier in May ✨

This esteemed accreditation was granted following a comprehensive and rigorous audit process. It highlights our unwavering commitment to fair play and robust integrity measures in conducting proprietary ESportsBattle tournaments 🎮 🔍

The ESIC Gold Standard sets out a framework of best practices for tournament organizers and content providers, ensuring that events operate with the highest levels of integrity and safety for all participants and stakeholders. Only a few organizers globally have met the stringent criteria necessary to earn this status ✅

Read more: https://beter.co/beter-receives-esic-gold-standard-accreditation/

29/05/2025

We are honored to announce that our team has become a 𝗳𝗼𝘂𝗿-𝘁𝗶𝗺𝗲 𝘄𝗶𝗻𝗻𝗲𝗿 at the 𝐁𝐚𝐥𝐭𝐢𝐜 & 𝐒𝐜𝐚𝐧𝐝𝐢𝐧𝐚𝐯𝐢𝐚𝐧 𝐆𝐚𝐦𝐢𝐧𝐠 (𝐁𝐒𝐆) 𝐀𝐰𝐚𝐫𝐝𝐬 𝟐𝟎𝟐𝟓 🏆

🏅 𝗕𝗲𝘀𝘁 𝗘𝘀𝗽𝗼𝗿𝘁𝘀 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗣𝗿𝗼𝘃𝗶𝗱𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗡𝗼𝗿𝗱𝗶𝗰𝘀
🌟 𝗥𝗶𝘀𝗶𝗻𝗴 𝗦𝘁𝗮𝗿 𝗶𝗻 𝗡𝗼𝗿𝗱𝗶𝗰 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗦𝗽𝗼𝗿𝘁𝘀
🏅 𝗕𝗲𝘀𝘁 𝗘𝘀𝗽𝗼𝗿𝘁𝘀 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗣𝗿𝗼𝘃𝗶𝗱𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗕𝗮𝗹𝘁𝗶𝗰𝘀
🌟 𝗥𝗶𝘀𝗶𝗻𝗴 𝗦𝘁𝗮𝗿 𝗶𝗻 𝗕𝗮𝗹𝘁𝗶𝗰 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗦𝗽𝗼𝗿𝘁𝘀

This recognition is a true testament to our incredible team, who work tirelessly 24/7 to deliver the best experience for operators and their bettors worldwide in esports and fast betting. From upholding rigorous standards in match operations and fair play to providing high-quality livestreams and real-time data, we are committed to excellence at every level 🎮 🌍

A huge thank you to the industry community for this recognition, and special thanks to the Hipther team for organizing such a fantastic event and driving growth across the industry in both regions — and throughout Europe 🤝

Congratulations to all the winners — let’s keep moving forward ✨

28/05/2025

"𝐹𝑟𝑜𝑚 𝑜𝑟𝑔𝑎𝑛𝑖𝑠𝑖𝑛𝑔 43,000 𝘦𝘴𝘱𝘰𝘳𝘵𝘴 𝑚𝑎𝑡𝑐ℎ𝑒𝑠 𝑖𝑛 2019, 𝑤𝑒 ℎ𝑎𝑣𝑒 𝑔𝑟𝑜𝑤𝑛 𝑡𝑜 𝑎𝑟𝑜𝑢𝑛𝑑 400,000 𝑝𝑒𝑟 𝑦𝑒𝑎𝑟, 𝑎𝑛𝑑 𝑡ℎ𝑖𝑠 𝑦𝑒𝑎𝑟 𝑤𝑒 𝑝𝑙𝑎𝑛 𝑡𝑜 𝑠𝑢𝑟𝑝𝑎𝑠𝑠 𝑡ℎ𝑒 500,000 𝑚𝑎𝑟𝑘." 🔝

Ahead of SiGMA Asia, Vitalii Semeniuk, our Esports Product Manager, spoke with SiGMA World to share BETER’s approach to creating engaging fast-betting products and gaining market insights, highlight the importance of integrity measures, and discuss the present and future of esports in the world of iGaming 🎮 🌎

Read the full interview here: https://sigma.world/news/vitalii-semeniuk-of-beter-on-the-scale-in-esports/

28/05/2025

𝗪𝗲'𝗿𝗲 𝗲𝘅𝗽𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝘂𝗿 𝘀𝗽𝗼𝗿𝘁𝘀 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝘄𝗶𝘁𝗵 𝗰𝗿𝗶𝗰𝗸𝗲𝘁 𝘁𝗼𝘂𝗿𝗻𝗮𝗺𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗴𝘂𝗲𝘀 𝘄𝗼𝗿𝗹𝗱𝘄𝗶𝗱𝗲 🏏 🌎

From now on, we offer live data and odds from official cricket tournaments and leagues across the globe, including India, Australia, the USA, South Africa, Kuwait, and more than 30 other countries.

This expansion is made possible through strategic partnerships with leading content providers 🤝

Our new offering covers around 𝟮,𝟰𝟬𝟬 𝗺𝗮𝘁𝗰𝗵𝗲𝘀 𝗽𝗲𝗿 𝗺𝗼𝗻𝘁𝗵, spanning both international and national competitions such as the Indian Premier League (IPL), ICC World Cup, SA20, Twenty20 Blast, and Big Bash League, along with over 140 Tier 1 and Tier 2 leagues.

Moreover, we provide extensive coverage of Tier 3 and Tier 4 competitions not typically offered by other suppliers. These include the T10 European League, Akluj Rural Championship, KCC T20 Emerging League, KCC T20 Elite Cup, Minor League Cricket, and many more.

Bettors will enjoy 24/7 access to various formats, including the most popular and dynamic ones: One Day International (ODI), Twenty20 (T20), T10, and T5.

Operators will benefit from a stable 7%+ margin, driven by advanced trading models and data-driven approach.

👉 Read more: https://beter.co/beter-expands-sports-portfolio-with-cricket-tournaments-and-leagues-worldwide/

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