28/03/2023
Clinique Lab, an all-immersive, multi-sensory gamified experience that combines retail with edutainment, was launched yesterday.
The experience has been developed mobile-first by web3 outfit , and includes elements of gamification.
VP of eCommerce at Clinique, Emmanuel Rousson says it’s “an adventure that’s deeply experiential and aspirational, with an element of personalisation both in the avatar and the way you decide to engage with it.”