Emperia

27/02/2025

Charlie Adams, Director of 3D Development at Emperia, provided us with a detailed overview of Emperia's tools and solutions and discussed how creators can design immersive virtual experiences more easily than ever before:

https://80.lv/articles/a-deep-dive-into-emperia-s-creator-tools

03/12/2024

🧠 Gain technical insight into pixel streaming and local rendering!⁠
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Our technical deep dive into pixel streaming vs. the alternative of no-pixel streaming aims to provide you with technical insight into how we make that decision and how no-pixel streaming is beneficial. It also highlights the potential for innovation and its exciting possibilities as we use it to create immersive virtual experiences or empower others to do so with Emperia Creator Tools.⁠
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Head to https://emperiavr.com/news/ for more! ⁠
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24/10/2024

🎉 Our latest blog is live: How Traditional Fashion is Turning Digital & Immersive.

Immersive digital fashion offers exciting opportunities for both brands and consumers. It offers increasing benefits in terms of sustainability, cost, customer engagement, and more. Discover the advantages of transitioning to digital fashion and learn how to elevate your brand with immersive virtual worlds using Emperia Creator Tools.⁠

https://emperiavr.com/news/how-traditional-fashion-is-turning-digital-immersive/
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17/10/2024

Discover the power of Emperia’s Creator Tools for Unreal Engine 5 and its multimedia content toolset. This comprehensive toolset is designed to enhance your virtual experiences in a multitude of ways. It can drive engagement and marketing by allowing you to create interactive content that captivates your audience. With these tools, you can transform your virtual environment into a fully immersive journey, leaving a lasting impression on you.

https://emperiavr.com/news/emperia-creator-tools-feature-highlight-i-multimedia-content/

Imagine the transformative power of multimedia content, turning a virtual experience from a mere showcase into a fully immersive journey. Emperia’s Creator...Read More...

28/09/2021

Follow Emperia's new Instagram page, for industry news, our latest virtual experience launches and much more!

Follow us here: www.Instagram.com/emperia.vr

21/09/2021

26/03/2021

How Did Brands Survive Digital Fashion Week?

The pandemic has taken away the real-world experience of front row shows this season. But Fashion Week doesn’t end there and the show must go on. This year, we saw live-streamed shows from designers such as Bora Aksu and Simone Rocha. In addition to this, accompanying playlists on Spotify from artists including Little Simz were supporting. There were a Fashion Week podcast and exciting fashion films and interviews with designers, where they spoke sustainability and being different from the rest. In addition to this, LFW partner Vanish continued its idea to let clothes live many lives through a fashion film.

23/03/2021

Louis Vuitton Reveals New Ginza Namiki Tokyo Flagship Store! How beautiful is it?

01/02/2021

Art fairs ranking as the third most successful way for galleries to sell art in 2019 slipped to the sixth position in 2020 because of the pandemic, according to the Artsy Gallery Insights 2021 Report.

Social media has replaced fairs, becoming galleries’ third-best sales channel, moving up from the sixth place in 2019. “The ranking of top sales channels shuffled considerably this year, with sales, social media, and gallery websites taking the place of art fairs and walk-ins,” the report says.

The Artsy Insights 2021 Report, which was conducted in October 2020 and surveyed 1,753 gallery professions, shows a move towards the digital. Galleries' have discussed how social media marketing has been more beneficial for selling their artwork by promoting organic creative posts and reaching out to clients in a digital way. The study also reveals that galleries’ marketing budgets for online experiences increased: spending for online art marketplaces, websites, and social media increased by 49%, 32%, and 92%.

This is an opportunity that multiple galleries are taking advantage of. Now that digital is a more popular option, there are more and more innovative ways to gain more coverage.

Visit Emperias virtual creations here: https://bit.ly/3r8GzG5

16/12/2020

According to Boston Retail Partners, 87% of retailers will be using “gamification” to engage their customers in five years. The trend of AR gamification has the power to overlay real life with digital objects, allowing customers to engage more with brands.

The introduction of games into shops is an essential feature of gamification. The in-store game implementation extends the time consumed in a store, generating more new and returning customers, promoting brand awareness, and enhancing the acquisition of customers.

One of a number of forays into the gaming sphere by luxury brands is Burberry’s experimental collaboration with Twitch. Twitch streamed the Burberry Spring/Summer 2021 show from London Fashion Week in a groundbreaking collaboration. Approximately 42,000 viewers were collected from the hour-long stream. In 2019, Louis Vuitton released a league of legends collection while Gucci collaborated with the esports team Fnatic.

The number of brands shifting to “gamification” is what is becoming more interesting. Increased demand for new consumer experiences as well as wider access to smartphone devices has driven its growth. And its popularity has meant that in an effort to use ‘play’ as a way to promote shopping, brands and retailers are gradually joining in on the action.

09/12/2020

Afterworld: The Age of Tomorrow.

Balenciaga has decided to present its new fall collection in a creative way this season by launching a new computer game called Afterworld: The Age of Tomorrow. Including the brand's 2021 fall assortment, the computer game is set in 2031 with viewers able to access the new collection. Players have relegated an avatar made by Balenciaga, and have twenty minutes to cross 5 zones. The game offers a vivid experience permitting viewers to see the new collection in a connecting and imaginative way.

Afterworld is “anchored to mythological pasts and projected futures”. The game gives viewers an insight into the future. Creative director of Balenciaga, Demna Gvasalia says, “I hate the idea of fashion film. I find it very dated, we started working on this in April since we knew that fashion shows would be out of the question.”

Balenciaga is not the only fashion brand that is connecting with the gaming world, with Burberry showcasing its recent show on the platform, Twitch. The question is, is there a future in more Balenciaga computer games? Gvasalia says, “I would like to further explore it. I see a lot of potential in merging fashion with games, and in-game shopping is certainly the tool to be considered in the near future.”