SegmentStream

22/06/2023

Have you noticed how the conversion numbers in Facebook or Google Ads reports can sometimes stray from reality?

Let’s explore why ad platforms claim too much credit for driving conversions and how to fix it:

https://www.forbes.com/sites/forbestechcouncil/2023/06/12/can-you-trust-the-results-your-ad-platforms-are-reporting/?sh=4533e4c96b76

Marketers face challenges with ad platform bias and poor reporting, as platforms tend to give excessive credit to their own ads for conversions.

18/05/2023

🆕 What's new in SegmentStream?

Introducing our product updates for April'23!
This time, we showcase new conversion metrics in reports, and a way faster data loading from all sources.

Read on!

See what we’ve been working on this April. During the past month, we have added new metrics to reports and ensured that all data from connected data sources starts loading immediately. Read on!

10/05/2023

It was exciting to present SegmentStream on the stage of Shoptalk Europe 2023!

Thanks for this great opportunity to tell the world about our breakthrough technology Conversion Modelling during the Startup Pitches!

03/05/2023

Navigating the modern advertising landscape is tough, and advertisers are looking for ways to still launch effective campaigns.

But is it possible in a cookieless world?
Check out the latest Forbes article by Constantine Yurevich for insights and solutions.

The cookieless world is an environment where users are in control of their data and must give explicit consent for its use. Also, tracking restrictions are applied globally to enable privacy-centric browsing experiences for every user.

26/04/2023

Want to overcome the delays and event collection limits associated with native GA4 data export to Google BigQuery?

Try SegmentStream's GA4 Real-Time Streaming - our proprietary real-time collection mechanism.

It works with both GTM and gtag.js and allows you to access fresh reports in the morning of the next day.

Check how this feature works in our latest article:

Streamline GA4 data collection with SegmentStream’s real-time streaming, ensuring no delays or collection limits. Learn about the feature in this article.

25/04/2023

✨ It's only 15 days until we speak at Shoptalk Europe 2023!

SegmentStream was selected by ShopTalk conference organisers as one of the most innovative startups in the e-commerce space.
Our co-founder and CEO, Constantine Yurevich, will present our breakthrough technology in the marketing measurement ecosystem — Conversion Modelling.

Join us at the Yellow stage!
Date: May 9th 2023, 11:00am - 11:40am CEST
Place: Fira Gran Via, Barcelona

https://segmentstream.com/blog/company-news/segmentstream-at-shoptalk2023

We are proud to be invited as a speaker at ShopTalk Europe 2023!

14/04/2023

🆕 What's new in SegmentStream?

Introducing our product updates for March'23:
— users can create ML models by just clicking on a toggle
— all calculations are processed approx. 10 times faster

Read on!

See what we’ve been working on this March. During the past month, we have increased the speed of all calculations and made creating ML models easier. Read on!

07/04/2023

Traditional rule-based marketing attribution methods are facing challenges due to the rise of cookie restrictions and tracking limitations.

Yet, there is a solution — AI offers an alternative way to accurately attribute conversion value to marketing channels.

In this article, we are reviewing:
- what limitations force marketing attribution to turn to AI
- what benefits it brings
- how SegmentStream utilises ML for marketing attribution to its full extent

https://segmentstream.com/blog/articles/future-is-ai-attribution

Cookie restrictions and tracking regulations make traditional attribution inaccurate. See how ML and AI-driven marketing attribution change the game and shape the future.

04/04/2023

If you're running ads on Facebook, you might have noticed some data mismatches between Facebook reports and Google Analytics.

Users of SegmentStream can create Facebook-dedicated reports and see that some metrics don't match the Google Analytics data.

Read our latest article to find out:
- Why discrepancies happen;
- Which metrics are affected;
- How to use SegmentStream's proprietary metrics in synergy with Facebook's data.

Discussing the discrepancies in metrics between Facebook Ads and Google Analytics, how SegmentStream displays them in reports, and why they differ.

30/03/2023

We are delighted to welcome SNOW Teeth Whitening to our growing family of Direct-to-Consumer customers!

SNOW Teeth Whitening — an icon in the D2C space, partners with SegmentStream to drive digital marketing growth in the post-cookie world.

Looking forward to the results of this collaboration!
https://segmentstream.com/blog/company-news/new-partnership-snow

A DTC icon, SNOW, has partnered with SegmentStream to drive digital marketing growth in the post-cookie world.

28/03/2023

✨ We are proud to speak at Shoptalk Europe 2023!

SegmentStream was selected by ShopTalk conference organisers as one of the most innovative startups in the e-commerce space. As a result of this, our co-founder and CEO, Constantine Yurevich, will present our breakthrough technology in the marketing measurement ecosystem — Conversion Modelling.

Join us at the Yellow stage!
Date: May 9th 2023, 11:00am - 11:40am CEST
Place: Fira Gran Via, Barcelona

https://segmentstream.com/blog/company-news/segmentstream-at-shoptalk2023

We are proud to be invited as a speaker at ShopTalk Europe 2023!

23/03/2023

In the recent episode of Shopify’s podcast Ecommerce Fastlane, Pavel Petrinich talks about how Conversion Modelling can help fix marketing attribution for Shopify stores.

Thanks Steve Hutt for this great opportunity and perfect hosting!

Listen here:
https://www.ecommercefastlanepodcast.com/marketing-attribution-is-broken-for-shopify-stores-heres-how-to-fix-it-with-pavel-petrinich-of-segmentstream/

Thriving with Shopify: SEGMENT STREAM