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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Design JD

We are a creative design firm and provide for you a local and friendly graphic design service.

With every client we aim to develop strong and lasting relationships. Upon contacting us you will receive a personal service and a high attention to detail on every job. We believe this is best achieved by understanding your needs and delivering creative, sustainable and cost-effective solutions. Whether this be print design, website design, signage or anything else. We have years of experience having worked with businesses and charities locally as well as all over the UK. Whatever your timescale we pride ourselves on delivering your design and print to the highest quality, in budget and on time every time. We will learn from you what you need, then take great pride in creating exactly what you require.

02/11/2026

November is when next year's marketing budgets get settled. Brand tends to be the line carried over unchanged.

Five questions to ask before that happens:

Could a new member of staff describe what we stand for in one sentence?
Does our website reflect what we sell today, or what we sold three years ago?
Do our proposals, social posts and packaging look like they come from the same company?
When did we last ask customers why they chose us?
Which competitor do we get mistaken for?

Two or more uncomfortable answers, and brand deserves its own budget line in 2027. Five clear answers, and your brand is doing its job. Spend the money elsewhere.

We would rather tell you that than sell you a rebrand you don't need.

29/10/2026

Three routes, not thirty.

Showing a client every idea we've had isn't generous — it's passing the decision back to them. Our job is to do the filtering, then explain why the three that survived are the three that survived.

More options feel like better value. They produce slower decisions and weaker work.

28/10/2026

Most people will watch your brand film with the sound off.

That changes how it gets made. Type that carries the message on its own. Subtitles designed in, not bolted on afterwards. An opening frame that works as a still, because for a lot of viewers that's all it will ever be.

Design for the silent version and the sound becomes a bonus rather than a requirement.

27/10/2026

Designers can be sniffy about clients who make decisions on instinct.

I've come round on this. A founder who's spent fifteen years with their customers has a pattern-matching engine no research deck can replicate. When they say "that won't land with our lot," they're usually right, even when they can't explain why.

The job isn't to overrule that instinct. It's to interrogate it enough to find the reason underneath — because the reason is often a genuine insight the brief never mentioned.

Take the gut feeling seriously. Then ask three more questions about it.

23/10/2026

Here's an uncomfortable truth for anyone who writes for a living: people don't read. They scan.

Eyes land on the first few words of a line, jump to whatever's bold, skip the middle entirely, and stop at anything shaped like a button.

Once you accept that, you design differently. Shorter lines. Real hierarchy instead of decorative hierarchy. The important thing said first, not built up to.

Most websites are written as if the reader is giving them full attention. They're giving them about eight seconds and half their focus, on a phone, while something else is happening.

Design for that person. They're the actual audience.

21/10/2026

Design thinking
We test assumptions, not egos. What we think looks great matters far less than what actually makes someone act. The user always gets the final vote.

19/10/2026

Brand building
Your brand guidelines exist for the day you're not in the room. If the team can't apply them without you, they're not guidelines they're notes. Write them for other people.

16/10/2026

Consistency is underrated. A brand that looks slightly different everywhere quietly tells people you're not quite sure who you are. Sameness builds trust faster than cleverness.

15/10/2026

Where does the journey to a building actually begin?
Not at the door.
Not at the car park.
Earlier than that, and the people designing the landscape around a building are thinking about it long before anyone puts up a sign.

On the new episode of Navigating Now, Jonathan sits down with Zach, a landscape architect based in Norwich, to talk about how people navigate outdoors. It's the part of wayfinding that has no walls, changes with the weather and gets used by ants, cyclists, delivery drivers and wheelchair users all at once.

They cover:
> Desire lines, and why people ignore the path you gave them
> Designing for four o'clock in December, not just a sunny site visit
> Trees as landmarks, and the felling that proved it
> The threshold between outside and in, and why the Natural History Museum gets it right
> Making the accessible route the main route, so the stairs become the alternative
> Planting, paving and lighting as a hierarchy of information
> Why shade is about to become a wayfinding problem
> And one answer that keeps coming back: trees, and talking to people

If you're a custodian of a place, a town centre, a campus, a park, an estate, there's something in here you can act on next week.

Full episode out now.
Link in the comments, and on Spotify and YouTube.

14/10/2026

Studio culture
"Will this help the business grow?" We ask it on every project. Design that only wins awards but doesn't move a number hasn't finished its job.

Address

24A Stonecot Hill
London
SM39HE

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://linktr.ee/designjd

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