02/11/2026
November is when next year's marketing budgets get settled. Brand tends to be the line carried over unchanged.
Five questions to ask before that happens:
Could a new member of staff describe what we stand for in one sentence?
Does our website reflect what we sell today, or what we sold three years ago?
Do our proposals, social posts and packaging look like they come from the same company?
When did we last ask customers why they chose us?
Which competitor do we get mistaken for?
Two or more uncomfortable answers, and brand deserves its own budget line in 2027. Five clear answers, and your brand is doing its job. Spend the money elsewhere.
We would rather tell you that than sell you a rebrand you don't need.