DeltaShore

DeltaShore πŸ’Έ Paid social specialists
πŸ‘¨πŸΌβ€πŸ’» 8+ years experience & 26,000+ ads published
πŸ‘‡πŸΌ Find out more ✨

Big news on the DeltaShore Horizon! 🌊Last week, the team got together at The Partridge for a meal and a bit of business,...
01/09/2026

Big news on the DeltaShore Horizon! 🌊

Last week, the team got together at The Partridge for a meal and a bit of business, and we couldn't let the occasion pass without introducing two brilliant new faces to the team: please give a huge welcome to Millie and Emily! πŸ‘‹βœ¨

We're so excited to have them on board, and even more excited about what we've got brewing behind the scenes. Let's just say... we're working on something huge πŸ‘€ More to be announced soon, and a full introduction to our newest additions is coming your way shortly.

Watch this space πŸš€

Coca-Cola's rebrand is dividing the internet πŸ₯€Team "genius branding move" vs Team "so... nothing actually changed?"Plot ...
14/08/2026

Coca-Cola's rebrand is dividing the internet πŸ₯€

Team "genius branding move" vs Team "so... nothing actually changed?"

Plot twist: no new logo, no new colours β€” just the script, ribbon and red turned up louder, everywhere.

Sometimes the boldest rebrand is having the nerve not to change a thing.

Comment your opinion: is this genius, or a waste of money? πŸ‘‡

[email protected] | 020 8895 6270 | deltashore.uk

Google Ads is changing how Smart Bidding works from 17 August β€” and if you run Target CPA or Target ROAS campaigns that ...
11/08/2026

Google Ads is changing how Smart Bidding works from 17 August β€” and if you run Target CPA or Target ROAS campaigns that are "Limited by budget" keep reading πŸ“’

The short version: campaigns that have been quietly beating their target will start optimising back toward the target you actually set, not the better number you've been getting. Nothing changes automatically β€” but if your targets don't reflect real performance, expect some volatility from the 18th.

We've broken down what's changing, what isn't, and what we're doing about it for our own clients this week πŸ‘‡

https://deltashore.uk/google-ads-august-17-smart-bidding-update-what-every-advertiser-needs-to-check-this-week/

πŸ“’

It's International Beer Day! 🍻And if there's one thing the DeltaShore team knows how to do well (besides ROAS), it's cel...
07/08/2026

It's International Beer Day! 🍻

And if there's one thing the DeltaShore team knows how to do well (besides ROAS), it's celebrating on team nights out, which usually involves a pint or two! 😁

Here's a few of our trips where beer made it to the agenda!

Here's to great campaigns, great clients, and great company β€” cheers! 🍺

We had a lovely time over at EnviroSystems last week for a BBQ to celebrate Liz's birthday! πŸŽ‰We're over the moon to have...
04/08/2026

We had a lovely time over at EnviroSystems last week for a BBQ to celebrate Liz's birthday! πŸŽ‰

We're over the moon to have this kind of relationship with clients; we love working with the people behind the brands we support, and we love celebrating with them, too!

Huge happy birthday to Liz, and a big thank you to the whole EnviroSystems team for having us β€” here's to many more! πŸ₯³πŸ”₯

That moment when the client calls just to say "no changes needed" πŸ“žβœ¨ We live for these days πŸ•Ί hello@ditly.uk | 020 8895 ...
28/07/2026

That moment when the client calls just to say "no changes needed" πŸ“žβœ¨

We live for these days πŸ•Ί

[email protected] | 020 8895 6270 | deltashore.uk

We had the absolute pleasure of heading to  and  for a content shoot yesterday πŸ“Έ..though if we're being honest, the real...
22/07/2026

We had the absolute pleasure of heading to and for a content shoot yesterday πŸ“Έ
..though if we're being honest, the real star of the show was Olly 🐢

Fast asleep in his bed, dreaming away and completely unbothered by the camera crew, snoring away without a care in the world 😴

The cutest co-star we could ask for ❀️

Google just started rolling out "How this ad was made" labels 🏷️From this week, anyone can tap the three-dot menu on a G...
17/07/2026

Google just started rolling out "How this ad was made" labels 🏷️

From this week, anyone can tap the three-dot menu on a Google ad and see whether it was made or edited using AI. It's rolling out globally across Search, YouTube and Discover β€” and it's landing just weeks before the EU's AI transparency rules kick in.

Here's why it actually matters: once labels like this start appearing everywhere, people are going to start noticing which ads have one and which don't. Creative quality and trust just got a lot more visible.

This is exactly the kind of quiet platform change we keep an eye on so our clients don't have to β€” the rules shift, and what "good creative" looks like shifts with it.

Questions about what this means for your ads? Happy to talk you through it πŸ‘‡

Introducing our new client  πŸ‘—πŸ’™Wardrobe at the Cross are a boutique with distinctive pieces from small, sustainable brand...
14/07/2026

Introducing our new client πŸ‘—πŸ’™

Wardrobe at the Cross are a boutique with distinctive pieces from small, sustainable brands, rather than mass-produced clothes from your everyday high street shop.

We are so excited to be helping another independent business with their marketing 🌊

Keep an eye out for their ads on your feed πŸ‘€

Sometimes the best week isn't the biggest spend β€” it's the smartest one 🧠A client's Brand campaign went from 9.67x to 37...
10/07/2026

Sometimes the best week isn't the biggest spend β€” it's the smartest one 🧠

A client's Brand campaign went from 9.67x to 37.40x ROAS this week β€” and it dragged the whole account's return up to 11.35x (from 5.32x the week before). Revenue was up 202% while spend only rose 41.5% πŸ’ͺ

We didn't reinvent the account. We just kept doubling down on what was already working while it was working β€” which sounds obvious, but it's the bit that gets missed when nobody's actually in the account week to week.

That's the perk of being a small, hands-on team: we notice the moment before it's a headline number, not after βœ…

Curious what's quietly working (or not) in your own account? Get in touch!

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