Celtra

29/05/2026

Premium creative today is still stuck in artisanal, back-and-forth production built around decades-old agency workflows. As a founding member of AAO, Celtra is helping build the creative advertising protocol that makes premium creative scalable enough to happen on the fly.

Miha Mikek, Founder & CEO of Celtra, sees generative AI as critical to making that work, and believes it is all coming together with the shifts in the media landscape. Creative has long been one of the most important levers of advertising performance, and it is finally getting the infrastructure to match.

❓When AI starts generating creative at scale, one question becomes urgent: how do you make sure it stays on-brand and within guardrails? We wrote about that: https://hubs.li/Q04jk-B60

25/05/2026

AI creative tools are moving fast, but there are a few blockers that make brands nervous.

Danilo Tauro, CEO of https://hubs.li/Q04hPfw-0, spent years working with tech and brands and shares here 2 key blockers.

Both carry real legal and business consequences, and most organizations haven't worked out a clear position on either one yet.

🎥 Watch the full panel from Creative Connect at: https://hubs.li/Q04hP2cD0

21/05/2026

Most companies spent last year figuring out whether AI works. The ones moving fastest have already moved on to a harder question: how do you build an organization that actually runs on it?

Miha Mikek, Founder & CEO of Celtra, describes what that requires: the foundational context and shared intelligence that multiple agents need to connect different processes and operate across an entire organization. That is a fundamentally different investment than running pilots, and most organizations haven't made it yet.

Last year was vendor testing and small experiments. This year, the companies leaning forward are going into full implementations and treating AI as core infrastructure.

Ready to make the shift? Book a demo at https://hubs.li/Q04htC4c0

19/05/2026

Mark Ward and the media team at IG know that in finance, relevance has an expiration date.

Efficiency means giving your team the power to act on market shifts the moment they happen without compromising regulatory standards. By using Celtra as their creative engine, IG eliminated the friction between programmatic display and paid social workflows, turning their creative production into a compliant, reactive asset that stays synchronized with the global economy.

🔗 Full case study: https://hubs.li/Q04gY9090

18/05/2026

“I spent six hours of my first job checking for creative specs. I hope we’re not doing that in the next couple of months.” Abbie Reichner (PubMatic) offers a positive outlook on the future of marketing roles.

AI isn't here to replace the marketer; it's here to replace the mundane tasks that should have been automated years ago. By freeing up the bandwidth currently wasted on manual spec-checking, teams can finally focus on orchestrating meaningful campaigns. The roles aren't disappearing, they're becoming high-impact and strategy-focused.

Join us next time 🔗https://hubs.li/Q04gYnr_0

15/05/2026

Celtra is heading to the The Millennium Alliance Transformational CMO Assembly in Miami, May 19–20 in Miami! 🌴

You'll find Ollie Stewart, Celtra's VP of Enterprise Sales and Erin Donahue, Celtra's Sr. Director of Customer Success there - come say hi and let's talk! 👋

14/05/2026

Anita didn't plan a career in product design. She followed a thread that started at the Academy of Fine Arts and led her to Celtra, where she has been part of shaping the product for 14 years.

In our latest Career Path interview, Anita Richards, Lead Product Designer at Celtra, talks about what product design actually demands beyond visual craft, how empathy and systematic thinking drive better outcomes, and what it means to help evolve a platform through 14 years of growth, industry shifts, and now AI-driven workflows.

🔗 Read here:

Anita Richard’s journey as Celtra’s Lead Product Designer, where she balances radical simplicity, systematic thinking, and the future of AI.

13/05/2026

Join us for a fireside chat at the Brand Innovators Humanity x Creativity Summit in Boston tomorrow at 10:10 am!

Tim Durney, Celtra’s VP, Agency Development Lead, will join a conversation with Ian Cohen, Head of Creative & Content at Ford Motor Company, on how brands can scale intelligence and creative excellence without losing their humanity.

See you there! 👋

13/05/2026

The agentic revolution is being led by a buy side that is no longer willing to pay for complexity without a clear return.

At Creative Connect, Abbie Reichner, VP of Customer Success at PubMatic, noted that because we are in a buyer’s market, the push for transparency and ROI is at an all-time high. Instead of relying on manual coordination and endless email threads, buyers can now embed their campaign intent directly into the system. When the objective lives within the agent, matching the audience to specific guardrails happens automatically.

This shift ensures every dollar works harder by replacing slow, "offline" communication with high-velocity, automated outcomes.

Join us next time 🔗 https://hubs.li/Q04gpsV50

11/05/2026

🗣️ GenAI is now fully embedded in Celtra's platform, and the way brands produce creative at scale will never look the same.

We're launching AI Creative Flows, a workflow system that lets creative teams generate campaign-ready images, videos, and ad variants on demand, directly inside Celtra. Instead of jumping between tools, teams can now combine their brand assets, prompts, and leading AI models into reusable workflows that produce consistent, high-quality outputs every time. Run a virtual product photoshoot, generate an e-commerce video, and scale across every ad format and size in minutes, then move straight into review and launch without ever leaving the platform.

Ready-made presets get teams producing from day one, and fully custom workflows handle more specific needs beyond that. Every asset generated lands directly in your production toolkit, with no separate tools, no file hand-offs, and no starting from scratch every time a campaign needs new creative.

See it in action - request a demo today at https://hubs.li/Q04g2Ffc0

07/05/2026

In a market that moves by the second, waiting 3 days for ad creative is a liability.

By switching from Smartly to Celtra, IG moved beyond production bottlenecks to a model of in-flight responsiveness. By connecting creative templates directly to live financial data, they’ve ensured that their messaging stays as volatile and fast-paced as the markets they track.
Swipe through to see how they closed the gap between market shifts and ad delivery.

🔗 Full case study at

See how IG uses Celtra's creative automation to turn live market data into personalized, high-performing ads across 8 markets in minutes.