Celtra

31/08/2026

Crypto doesn’t wait for business hours. A president’s comment over breakfast can move the entire market. An announcement you’ve known about for months can suddenly become yesterday’s news.

For Crypto.com, that means marketing needs to move at the same speed as the market itself. Maciej Witalis, Sr. Growth Manager at Crypto.com, shares what that looks like when the next market-moving moment happens outside your time zone, with zero warning.

📽️ Watch the full conversation to see how the team built for speed with Celtra: https://hubs.li/Q04vFZmY0

28/08/2026

When creative scales, keeping asset quality consistent across markets becomes a major operational hurdle. 😬

Speaking at our last Creative Connect in London, Unilever’s Global Brand Experience Director Nathan Cook discussed how their team focuses on brand validity as asset counts grow, ensuring every single variant stays faithful to the primary concept.

London, we’re back on Sept 8 to wrap up the summer season in style! 💃 No panels, just good vibes and even better company. An event you don’t want to miss - join us at https://hubs.li/Q04vxBhj0

27/08/2026

Interactive ads can turn passive attention into active engagement. 🕹️ The real challenge is making those experiences work at scale.

Interactive video, shoppable galleries, playable formats, and gamified experiences give audiences more ways to engage with a brand inside the ad itself. They can also demand more from the teams responsible for producing, localizing, and managing them.

So, which interactive formats are worth exploring, and what does it take to scale them without creating another production bottleneck? 🧐

We break down how interactive ads work, where they can drive value, and how brands are using them in practice in our latest blog:

Interactive ads can boost engagement and conversions beyond static formats. See real results and how Celtra helps you scale them.

26/08/2026

🏆 31 G2 Fall badges!

A big thank you to every Celtra user who took the time to share their experience with us. We’re grateful to create alongside you. 🩷

Here’s to creating, scaling, and raising the bar together! Read what they're saying about us: https://hubs.li/Q04vnGK90

25/08/2026

In a physical store, buying decisions happen through exploration; people pick up items, turn them around, compare details, and test products before deciding to buy. Digital shoppable ads work best when they mirror that exact behavior.

Our latest Creative Insights Report analyzed shoppable formats across H1 2026. The data shows that active mechanics outperform passive product viewing across every key metric:

💡 Shopper Scroll generated a 16% CTR, performing 14.5x above standard benchmarks.
💡 Card Deck delivered a 9.8% CTR, beating standard benchmarks by 8.9x.
💡 Tilt Touch held viewers for an average exposure time of 25.4 seconds.

Giving users direct control over discovery turns passive viewing into active engagement.

🔗 Explore all shoppable ads benchmarks:

Discover performance benchmarks and creative trends in the 9th Edition of Celtra’s Creative Insights Report for H1 2026.

24/08/2026

Come wrap up the summer season with us above London! 💃🪩🕺

After a series of fantastic panel sessions across New York and San Francisco, we’re wrapping up the summer the best way we know: unwinding with great drinks, excellent music, and top-tier company. Join us high above the city for a relaxed evening of networking with industry peers and stunning views.

💌 This is an invite-only event with limited capacity - get yours at https://hubs.li/Q04tZTb80

21/08/2026

Most teams cycle through the same old fixes: more headcount when production slows, updated brand guidelines when quality slips, a new tool when something still feels off…

But the problems keep coming back in different forms because none of those interventions address the actual issue. The creative supply chain itself has no real structure, and that gap doesn't close through communication or headcount alone.

Organizations usually don't realize they've been treating a systems problem like a staffing problem until they stop cycling through the same fixes every six months. The missing piece is structural, and it has to come before the scale.

Book a demo to see how Celtra gives your creative supply chain the structure to scale: https://hubs.li/Q04tHsk80

20/08/2026

For years, automation has focused on distribution, targeting, and workflow efficiency. The next evolution is bringing creative work into the equation by connecting production, activation, intelligence, and orchestration within one AI-Operated Creative Supply System.

♻️ Celtra’s Founder and CEO, Miha Mikek, shares why this shift matters and how Celtra is helping enterprise marketers move beyond fragmented creative and media workflows.

🔗 Read more about our MarTech Breakthrough win: https://hubs.li/Q04txlzR0

19/08/2026

Every ad creative eventually hits a point where attention drops and performance declines. The standard industry response is fast rotation, pushing teams to swap assets constantly and spend more time producing replacements.

Format complexity offers a different path.

Data from our latest Creative Insights Report shows that standard formats hit a median 30% drop in click-through rates by Day 9. Complex formats such as Interscroller, Universal Reveal, and Multi-unit Skin hold peak performance through Days 13 to 16, maintaining 96% to 100% of their launch CTR after a full month in flight.

💡 Rich, interactive structures take longer to feel familiar. Complex formats extend your peak performance window, giving you a higher return on the creative assets you have already built.

🔗 Read the full fatigue analysis: https://hubs.li/Q04txfVj0 (https://hubs.li/Q04txfVj0)

Discover performance benchmarks and creative trends in the 9th Edition of Celtra’s Creative Insights Report for H1 2026.

17/08/2026

Did you know gamified ad units are pulling in some of the strongest engagement rates of any creative format? 🎮

In our latest Creative Insights report, gamified units outperformed the benchmark by 4x in Retail & E-commerce and by nearly 5x in Technology, with click-through rates running 2.4x higher across both verticals.

💡 The reason is simple: people don't want to be sold to, they want to play. Give them a game, and they'll stick around, click through, and remember your brand for it. 🙂‍↕️

And the best part? You don't need a production team or weeks of lead time to build one. Celtra's drag-and-drop editor lets you launch a gamified unit from a pre-built template or from scratch, with brand presets keeping every version on point automatically.

Celtra clients like LoopMe are already building gamified experiences with Celtra.

Are you ready to turn your ads into something people actually want to engage with? 📖 Download the latest Creative Insights report here: https://hubs.li/Q04sLW_T0

Or book a demo to start building your own gamified unit: https://hubs.li/Q04sLH-d0