25/06/2026
BIG YUMS 🍔🏁
A comprehensive visual identity and food culture concept merging mid-century illustration with modern streetwear aesthetics.
Swipe through to see the full identity system breakdown. ➡️➡️➡️
💼 Acquisition Note: This complete brand kit is currently for sale and ready to be tailored to a live concept. For serious purchase inquiries or custom studio bookings, reach out at [email protected] or slide into the DMs.
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⚠️ Intellectual Property: All rights reserved. Curation features are welcome—please ensure full creative credit by tagging . Uncredited reposts are strictly prohibited.
The Editorial Menu Architecture. 🍽️
Fast-casual menus don’t have to be clinical. This layout relies on a tight, structured grid that offsets the loud, expressive weight of the primary logotype.
Real-World Application & Lifestyle. 🛹🍔
Proving the identity can live natively in street culture. The goal here was to look at how the packaging, takeaway bags, custom greaseproof wraps, and apparel transition from a kitchen countertop to a concrete stairwell or a skate deck.
If a food brand can’t seamlessly tap into the local aesthetic and culture, it’s missing the modern demographic.
Vibe Check: Food Culture Refined. 🔥
Branding is a mood, not just a logo file. This frame centers the visual ecosystem around raw, high-energy close-ups—blending the gold-grill culture look with heavy-set screen-printed jerseys and custom-molded milkshake cups.
Loud, premium, and intentional.
The Logo System Core ⚙️
A quick glance under the hood for the type and color nerds:
• Primary Logotype: ‘Big Yums Bubble Sans’ (Custom Padded Sans-Serif)
• Secondary Typeface: ‘Orbita Geometric Sans’ for technical, ultra-legible body copy.
• The Palette: Sauce Drip Red ( ), Brioche Toast Cream ( ), and Carbon Grilled Black ( #000000).
Balanced for maximum high-contrast visibility and immediate recall on physical signage and small mobile screens alike.
360° Spatial & Product Overview. 📦
The final macro view. From the high-gloss dimensional storefront signage cutting through any moody London
