Pulsar Platform

Pulsar Platform Audience intelligence

Pulsar is an advanced audience intelligence platform which pushes social media research beyond keyword trackinga and social media monitoring. Born out of 10 years experience of research and planning with social data, Pulsar is built on a robust intelligence framework enabling marketers to do more than just keyword tracking: measuring the reach of conversations, mapping brand audiences and tracking

content diffusion. It solves many of the issues found in current social media monitoring tools, such as the obsession with basic volume-led metrics, the lack of demographic and behavioural context, no understanding of the audience, poor interfaces and the inability to weight the impact of conversations. That’s why Pulsar is the only platform on the market currently that allows mining of big social data in four new ways:

● Visibility measurement- estimate the reach of each post
● Audience mapping - who are you talking to and what do they like
● Content tracking - how does your content travel the social web
● Advanced filtering - 14 behavioural filters to find exactly what you are looking for

14/10/2025

Introducing Insights Agents on Pulsar 🤖

TeamMates are skilled AI collaborators tailored to the outcomes you need: they can help you monitor, explain, predict, warn, analyze, segment, and much more.

Meet them:
🦑 Sentinels: surface hidden signals you'd miss across large datasets
🔮 Oracles: plan scenarios and predict what's next
🗝️ Custodians: safeguard your content, systems and data
🧠 Analysts: explain the 'why', create reports and generate insight

Discover how TeamMates can transform how your organization does media and social intelligence: https://www.pulsarplatform.com/blog/2025/introducing-insight-agents-on-pulsar-teammates

What if you could actually talk with your audiences before hitting 'launch'? 🔮We're delighted to announce our partnersh...
06/08/2025

What if you could actually talk with your audiences before hitting 'launch'? 🔮

We're delighted to announce our partnership with
Artificial Societies, the Y Combinator company that's transforming how marketers, researchers, and comms pros test creative ideas with their audiences. Together, we're turning audience work into a live, dynamic, two-way conversation.

Learn more by reading James He & Francesco D'Orazio's comments below, or dive deeper by listening to their (non-simulated!) conversation in the latest Audiences Podcast episode

26/03/2025

Introducing Narratives AI - the first search engine for Public Opinion

Detect, understand, and act on the beliefs shaping society and consumer behavior, with a simple search query and in seconds.

Sign up below for a 30-day trial.

17/01/2025

小红书以及更多来自中国的数据将会于下周 - 在Pulsar上线📕⌛️

Journalism is… 🟨🟩🟩🟨🟨How people complete this sentence can tell us a lot about the state of the sector today. Kicking off...
10/10/2024

Journalism is… 🟨🟩🟩🟨🟨

How people complete this sentence can tell us a lot about the state of the sector today.

Kicking off a month-long investigation (live events! webinars! reports!) into how news media and audiences are faring, this study reveals the main narratives and perceptions the public holds around journalism globally.

A data-led analysis of audience perceptions around journalism, across 1.2 million media and social datapoints.

In our next Power Up session 🍄 learn about our latest releases and most exciting updates, and how we're building tools t...
12/07/2024

In our next Power Up session 🍄 learn about our latest releases and most exciting updates, and how we're building tools to raise the Audience Intelligence game. Including:

📈 📊 All new enhanced owned channel analytics, dashboards, & reporting.
🤖🔔 Upgraded AI Briefings to streamline identifying what's driving changes in your data

Sign up ⬇️
https://bit.ly/3VYXv34

Our Narratives AI beta continues. We’re building the most effective way to identify, understand, and navigate the narrat...
11/07/2024

Our Narratives AI beta continues.

We’re building the most effective way to identify, understand, and navigate the narratives emerging from billions of news and social media conversations to shape public opinion and behaviour.

New this week: Instant theme filtering & tagging plus an improved distribution visualisation.

Join our beta to get access to Narratives AI ⬇️
https://bit.ly/3xF3NwJ

New in Pulsar TRAC - AI Briefings in Email Alerts & Digests 🤖 📨New AI briefings give you an instant understanding of the...
28/06/2024

New in Pulsar TRAC - AI Briefings in Email Alerts & Digests 🤖 📨

New AI briefings give you an instant understanding of the drivers behind an alert, so you can spend less time figuring out what the alert is about and more on what to do about it

Available in TRAC Now!

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79 Hatton Garden
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