TruRating

27/08/2025

We’re so proud to support our friends at Families First and their incredible Back-to-School Bash! 🎒✨

It was a joy to see the community come together for such a meaningful cause — equipping kids with backpacks, supplies, and resources to start the school year strong. 💚

We had a blast volunteering on the day, and nothing beat seeing the smiles on the kids' faces as they enjoyed the ice cream we were happy to provide!🍦😄

A huge thank you to Families First for hosting such a vibrant, impactful event. We’re honored to play a small part in empowering local students and families for success in the classroom and beyond. 🌟

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Huge thanks to our Bronze Sponsors — , , and — for supporting this year’s Back-to-School Bash! 🎒✨

Your generous contributions helped us create a day full of joy, resources, and readiness for families preparing for a new school year.

We’re grateful for your partnership and commitment to strengthening our community. 💚

23/06/2025

🎉 One. Billion. Ratings. 🎉

We’re honestly still wrapping our heads around it. 😲

That’s 1 billion real people who stopped for a second—at checkout, online or in-store—to share how they felt in the moment. Not a survey weeks later. Not a guess. A real answer, at the point of experience.

We started TruRating with a simple idea: that everyday feedback could drive real change. And now, 1 billion responses later, we’re more energized than ever.

To our incredible team, our inspiring retail partners, and every customer who tapped a button—we’re so grateful. Here's to the next billion. 🙌

18/10/2024

It’s now more important than ever for retailers to create a seamless and engaging retail customer journey across physical stores and digital channels. Retailers need to understand how customers interact with their brand at every stage of their journey, from the moment they first learn about the brand to their engagement after making a purchase. Creating a retail customer journey map is one of the most effective ways to achieve this understanding. A retail customer journey map can help visualize and optimize customer experiences, improving satisfaction and retention and, ultimately, drive sales.

In this article, we’ll explain what a customer journey map is, how it applies to retail, and why it’s critical for modern businesses. We’ll also provide insights into mapping the journey for omnichannel customers’ highlights, personas, stages and touchpoints and provide a framework you could use for your map.

What is a retail customer journey map? Read more here - https://hubs.li/Q02TY-f50

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17/10/2024

Exciting news! 🎤 TruRating is thrilled to be speaking at Retail Loco by Location Based Marketing Association right on our doorstep in Atlanta! Our CEO, Georgina Nelson can’t wait to connect with fellow retail innovators and share insights on how customer feedback can transform the in-store experience. Let’s shape the future of retail together!

11/10/2024

in action! 🥪💙 We joined forces with The Sandwich Project, a remarkable non-profit tackling food insecurity in metro Atlanta. This organization delivers homemade sandwiches to those in need, helping ensure no one goes hungry. We're proud to support their mission and learn more here - https://hubs.li/Q02T4K2Q0

10/10/2024

: Today, our Senior Marketing Manager, Feyi Alufohai, shares thoughts on how store layout impacts shopper decisions.When customers can’t easily find what they need, they often leave without buying.

Our study shows that 25% of shoppers regularly ask staff for help locating items. This highlights the importance of clear store layouts and having staff ready to assist.

How are you improving signage, layouts, and staff training to better serve customers? We’d love to hear your stories!

10/10/2024

Every retailer wants to convert more non-purchasers into purchasers. But for as long as there have been stores, how retailers understand non-shoppers has largely stayed the same – focus groups and surveys, repeated over and over again.

In a recent session with our Chief Data Officer, we looked at why conversion was on the minds of retailers, what’s wrong with current analysis, and how brands could do conversion analysis in a better way. In short, we looked at how retailers combine data analysis, effective staffing, and optimizing customer interactions.

What’s conversion, anyway? Read full article here - https://hubs.li/Q02S_mz50

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09/10/2024

's Alan Outlaw is having a blast at NACS with GK Software! Stop by ✨Booth C6404✨ to join the fun and discover how we're transforming customer feedback!
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08/10/2024

Have you stopped by 🔹Booth A152🔹 at Groceryshop yet? We’re here with our amazing payment partners, GK Software, ready to show you how our partnership can optimize your store operations and customer engagement. Come say hello!

08/10/2024

Exciting day ahead!🎤 Our CEO, Georgina Nelson, is taking the stage at Groceryshop for the session on 'Technologies Enabling Retail Media and Personalized Marketing.' Learn how TruRating’s Intelligent Questions are empowering retail media teams to uncover the 'why' behind each purchase by asking personalized, basket-specific questions. You won’t want to miss it!