GWI

GWI We give insight; plain and simple. We’re the target audience company that does things a bit differently.

Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than 2 billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist). The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working wit

h the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, we help them find really original and in-depth insights through our one-of-a-kind platform. And if that doesn’t float your boat, we’ve got a whole bunch of custom services to let you do more tailored research across 52 countries – asking whoever you want, whatever you want.

Congratulations to our UK team who took part in the corporate run 🏃‍♀️🏆
05/07/2024

Congratulations to our UK team who took part in the corporate run 🏃‍♀️🏆

🎉 Happy Social Media DayWe couldn’t let the day pass without sharing the latest trends and insights from the social medi...
30/06/2024

🎉 Happy Social Media Day

We couldn’t let the day pass without sharing the latest trends and insights from the social media world.

Discover what consumers expect from brands on different platforms and which social apps are favorites across generations. Get cozy and swipe left—you might learn something new.

👵 When you think of the kind of brands those over 65 go for, "bold" is likely the last thing that would come to mind.But...
26/06/2024

👵 When you think of the kind of brands those over 65 go for, "bold" is likely the last thing that would come to mind.

But in Singapore, 20% of 65+ year olds want brands to be bold. What’s more, 61% take part in at least one type of sport, and 2 in 5 say they are confident in using new tech.

✨Do Singapore's seniors know a secret to staying young at heart that we don’t?

Emily may be in Paris, but GWI is in Cannes and we're here with our amazing partners 🌞
20/06/2024

Emily may be in Paris, but GWI is in Cannes and we're here with our amazing partners 🌞

🎉 Happy National Donut Day 🍩Did you know that 26% of New Yorkers kick off their mornings with Dunkin' Donuts? The rest, ...
07/06/2024

🎉 Happy National Donut Day 🍩

Did you know that 26% of New Yorkers kick off their mornings with Dunkin' Donuts? The rest, though not a confirmed stat, are likely busy (and angrily) searching for parking. 🚗🅿️

Hey agencies 👋 Feeling overwhelmed by social media? You’re not alone. Changing generational trends can make optimizing y...
05/06/2024

Hey agencies 👋 Feeling overwhelmed by social media? You’re not alone.

Changing generational trends can make optimizing your client’s social strategy seem daunting, especially when time and budgets are tight (and you need to deliver on ROI promises).

🎁 We've got just the thing to help – our 2024 agency guide has everything you need to navigate the latest social shifts and squeeze more value from your content.

Get your free copy via link in bio

🫡 We heard you've been hunting for a tall, blue-eyed man who works in finance, but luck hasn't been on your side. Fear n...
30/05/2024

🫡 We heard you've been hunting for a tall, blue-eyed man who works in finance, but luck hasn't been on your side. Fear not, GWI data is here to save the day.

🤝 We've scoured our data to help you locate your 6'5", blue-eyed finance hunk.

Swipe through to discover where to track him down, and don't forget to share this important data with someone who needs it.

Will we see you at Cannes Lions 2024?We’ll be there from June 17-21, with an exciting lineup (and a few surprises). Find...
24/05/2024

Will we see you at Cannes Lions 2024?

We’ll be there from June 17-21, with an exciting lineup (and a few surprises).

Find out more and let us know you are coming ➡️ https://bit.ly/3QY5P1s

💥Big news. HUGE. We've just opened up our flagship survey to consumers aged 65+ so you can get even more insights on the...
22/05/2024

💥Big news. HUGE.

We've just opened up our flagship survey to consumers aged 65+ so you can get even more insights on the baby boomer crew.

💥Big news. HUGE. We've just opened up our flagship survey to consumers aged 65+ so you can get even more insights on the...
22/05/2024

💥Big news. HUGE.

We've just opened up our flagship survey to consumers aged 65+ so you can get even more insights on the baby boomer crew.

Explore fresh data on the attitudes, behaviors, and purchases of over 65s in the UK, USA, Canada, Hong Kong, Israel, Japan, and Singapore - all in one place, on the GWI platform.

💡 Confused about the latest social media trends? Don’t be. Join our webinar on May 29th.We’re cutting through the noise ...
08/05/2024

💡 Confused about the latest social media trends? Don’t be. Join our webinar on May 29th.

We’re cutting through the noise with strategy-defining insights based on what nearly 1M consumers told us about their social media habits.

👉 Head to link in bio to register

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