Fenestra

15/09/2020

Today, we're thrilled to launch Skylight - simple, actionable insights delivered to your InBox. Computed daily from verified, nr. real-time data, Skylight makes the bridge from granular insight to action and saves traders at least 1/3rd of their working day. No more cross-platform running, downloading, normalising, eyeball'ing, Excel'ing or PPT'ing!

Do get in touch to hear more!

20/08/2020

WFA leading the way! “Whichever model they choose, transparency of the supply chain is critical so that they can assess which elements are contributing to their business growth and marketing ROI as outlined in the WFA’s Global Media Charter,” said Ranji David, Director, Asia Pacific, Marketing Services at WFA.

In-house and hybrid trading models now used by 84% of respondents

02/07/2020

Competitions & Markets Authority recommend industry-changing legislation to govern digital advertising which is really ALL advertising.

18/06/2020

Pumped to announce we've been shortlisted for Best Media Technology Partner in the UK AOP Awards. Thank you to our teams, partners and friends for all your support!👍

09/06/2020

Excited to announce Trinity P3 Global Marketing Management Consultants has recently partnered with Fenestra to bring programmatic Transparency to the APAC region! We’re delighted to work with Darren Woolley & his team to enable full supply-chain verification across all their Advertisers.

08/06/2020

"By using clean, transparent supply chains, "missing money" discrepancies should be reduced to less than 1% – maybe not immediately, but certainly within the space of a few months. Let’s not be having this same conversation in another three years' time". Read our CTO, Dan de Sybel, view's published by Campaign today.

We have the ability to create globally unique IDs for each impression generated by a publisher. What's stopping us from doing it?

06/05/2020

Big day today with the publication of ISBA's Programmatic Transparency Study by PwC LLP UK. Important learnings for the industry to act on.

We choose to go to the moon! Not because it is easy, but because it is hard ..

05/05/2020

SPO is super-sexy! ... find out why today!

Cadi Jones, of Beeswax, recently wrote a great article in The Drum but said supply-path optimisation “isn’t cool or sexy”. We couldn’t disagree more! Fenestra has set about building a transparent data ecosystem and platform to create improved supply-path performance for advertisers and publi...

01/04/2020

Why are Agencies doing direct deals with SSPs? Mike Moore, Director of Programmatic Partnerships makes a refreshingly candid admission - “The intention is to have larger buyers working with their strategic publishers and realizing some economic incentives in a very similar way as would in any other media channel". Great scoop by Seb Joseph. 😲

After exerting their buying power and influence over other ad tech vendors, the holding groups are coming for supply-side platforms.

10/03/2020

Great insight from Philippa Hutchins of Crown Commercial Service : "The thinking around auditing and assurance has changed. Customers have told us they want to be able to measure outcomes and performance to optimise campaigns while they are live".

Brightblue Consulting, Ebiquity, ID Comms, MediaSense and PwC will help measure campaign performance.

04/03/2020

CALLING ALL - use Fenestra for Publishers to manage your cross-platform risk NOW from sequential liability. "Transparency in Finance - Some exchanges said they’re exploring giving publishers breakdowns for how much individual DSPs are spending with them ...

The list of failed DSPs is getting long: Sizmek. IgnitionOne. Eyeview. AudienceScience. Each DSP left unpaid invoices to suppliers when they went bankrupt or closed, forcing exchanges to eat the losses or claw back money they already gave to publishers. Now exchanges are getting tough about getting....

03/02/2020

Snack Media has selected Fenestra in the race to a transparent advertising industry. Bowled over to be partnering with Tom Jones and the squad at Snack! 🎉