Adthena

08/09/2022

Want to get 1 in 5 dollars back on brand search? 💸

If you’re No.1 for paid AND organic for a brand term and no other brands are advertising… That’s a Lone Ranger term. 🤠 Why pay for those clicks?

🎥 Watch the 90sec video to learn how you can automate brand bidding to reduce overall paid search spend and reallocate that cash elsewhere: https://hubs.li/Q01lRmbg0

06/09/2022

Breaking: announces launch of new automation tool that could save enterprise brands millions. 💥

Are you wasting paid search budget on brand terms you’re already winning organically?

Adthena’s new innovative platform feature, Brand Activator, could be your solution! Brands can now automatically pause bids on Lone Ranger terms, and reinvest those savings elsewhere, no-risk attached. 🤝

Founder & CEO of Adthena, Ian, says: “Nearly 70% of brands will see savings immediately, and the remainder will see costs go down within 40 days. Those savings in budget can be much better invested in higher-performing terms, which Adthena’s market-leading Whole Market View technology can identify. By reallocating paid search budget in this more-efficient way, our customers will achieve their overall goals, such as boosting market share, much faster.” 🔥

Find out how you could save here: https://hubs.li/Q01lD1Jy0

01/09/2022

Monitoring competitor behavior is vital for ensuring your brand is protected from infringements. 🙅‍♂️

Our customer, Sage, leveraged ’s Brand Protection solution to monitor competition online and police partners for brand infringements. Just five days later, the results were in: Sage saw a staggering 75% decrease in CPCs for brand terms. 🙌 💸

Want to learn how you can gain transparency into your competitive landscape and guard your most valuable assets?

Read more cost-saving stories here:
https://hubs.li/Q01lm9CF0

25/08/2022

Managing your budget is vital to get more value out of your PPC campaigns.

We were able to help one of our customers, a digital agency, increase their paid search budget by an incredible, yet achievable $1M. By utilizing our competitor analysis reports and identifying competition spend, they were able to successfully increase their paid search budget. 🚀 💰

The key is to know your competitors’ move quickly. 💡

Learn how you can leverage Adthena data to dominate your competitive market: https://hubs.li/Q01kWgvF0

04/08/2022

Want to get more value out of Google Auction Insights, but not sure how? 🤔

Well look no further…that’s where Adthena comes in. ⚡️ Find out how combining our data with Auction Insights will maximize ROI on your campaigns. 🚀

Check out our step-by-step recipe from Gary Galloway for dominating your competitive market: https://hubs.li/Q01jd25K0

Any search marketer can tell you the value of Google Auction Insights in assessing search performance against other advertisers in your auctions. But what if you could unlock even more?

02/08/2022

Let’s celebrate, Adthena just turned 10! 🍾 🥂 A decade of dominating competitive landscapes.

Adthena was founded by our CEO, Ian, in August 2012 and we’re so pleased to be celebrating this milestone now all together. Since then, we’ve gained 300+ loyal customers, grown to a team of 130 experts, and won almost 20 awards. 🏆🎉

We’re so grateful to all of our customers who have worked with us over the years to help achieve their business objectives. Here’s to the next 10 years of search intelligence success. 💡📈

Learn about how we got here: https://hubs.li/Q01j1-QQ0

Adthena is the world’s most-advanced intelligence platform for paid search advertising. We combine technology with insights to maximize your PPC budget.

29/07/2022

There is nothing better than hearing how our valuable customers are leveraging Adthena’s competitive analysis, strategic insights and team of experts to exceed their business objectives & dominate their competitive landscapes 🔥

At our Global All Hands event in London we heard from Dan Foot, Paid Search Specialist at Vodafone on how they combined Adthena’s strategic insights with Smart Bidding to drive +10% sales boost and 7% Click share increase.

Dan, thank you so much for taking the time to join us at our All Hands event, everybody at Adthena absolutely loved hearing from you.

Learn how Adthena & Vodafone are dominating the competitive landscape here: https://hubs.li/Q01hSb2s0

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Read more in our case study.

21/06/2022

New product launches are vital for brands to increase market share and boost sales. This is especially true in the hyper-competitive telecom space where days matter. Combining Adthena’s strategic insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding.

Check out the recent case study telling the story of how Vodafone dominated the competitive landscape with a recent Samsung launch: https://hubs.li/Q01f5hn10

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Read more in our case study.

17/06/2022

A huge congratulations to Sean Philip and the whole team at Legal & General, who have been announced as finalists in the 🏆 with in 4 categories! 🏆 🎊 🍾

Legal & General utilized search intel to identify a HUGE gap in the retirement category and achieved a 60% increase in market share.

Learn about our award-nominated work with Legal & General in this short video 🎥

16/06/2022

Calling all folks based in Austin! Join us for happy hour at The Eleanor on Thursday, June 23rd at 5:30pm.

We’ll kick it over some good tunes with a live band and get to know each other. The event is free; food and drinks will be provided.

RSVP here -> https://hubs.li/Q01dKHKj0

Date: Thursday June 23rd Hours: 5:30pm – 8:30pm Location: The Eleanor – 307 W 5th St, Austin, TX 78701 – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – […]

09/06/2022

90% of users will click on the first results they see on the SERP and 82% of smartphone users are searching for businesses near them according to Google.

Learn how you can create an winning location based search ad in 5 steps with our quick guide: https://hubs.li/Q01cVM6-0

Adthena's Local Search Toolkit has everything you need to succeed in 2022, from useful checklists and infographics to tips by industry.