03/06/2026
🎥 Not all live video should be created in 16:9.
Audiences now consume content across social, mobile, OTT, and broadcast platforms, making aspect ratio a key part of your live production strategy.
From vertical 9:16 and square 1:1 to traditional 16:9, each format influences how viewers engage with your content and how it performs across different channels.
The challenge isn't just reaching more screens, it's doing so without multiplying production complexity.
Learn which aspect ratios work best for live video, when to use them, and how to optimize your productions for every screen without doubling workloads.
Read more: https://eu1.hubs.ly/H0vTpKh0