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We validate and amplify sustainability claims so customers can make positive choices at checkout. 🛒

07/04/2026

We’re proud to be working with to bring more transparency to hair care 💜

Built on science, co-founded with MIT scientists and backed by over 20 patents in hair care innovation, Living Proof is now part of the Unilever Prestige portfolio. They’re not just creating products that deliver results you can see, they’re proving their commitment to doing it responsibly.

We’ve been validating their product claims so that as shoppers increasingly search for products that match their values, and AI tools do the same, their claims are backed by evidence that both can trust.

The future of beauty is transparent, and we’re building it together. 🌿

25/03/2026

We’ve validated 6 Proof Points for , that’s 6 claims that help their customers and AI find, trust, and choose their products🧴✅

From cruelty-free and vegan certifications to refillable packaging and FSC-certified materials, Sol de Janeiro isn’t just making claims, they’re proving them.

And with a $7 million commitment to biodiversity conservation and empowering young women through the Sol de Janeiro Foundation, their impact goes well beyond the bottle.

Customers are shopping their values more than ever, and AI is learning to do the same. When claims are backed by real evidence, both can confidently recommend the products that actually deliver.

19/09/2023

📈 US-based retailer Beauty Heroes is automating sustainability claims to drive customer engagement and conversion.

💬 To find out how your business can begin using sustainability to increase conversion by up to 35%, give the team a call: https://www.provenance.org/enquiry

06/09/2023

❓ When more than half of green claims are misleading, how can customers trust if brands are really making a positive impact?

Provenance is helping businesses:
📉 Reduce the risk of greenwashing
🛍️ Boost purchase conversion
🔍 Improve brand perception

🤝 Get started today: https://www.provenance.org/enquiry

02/03/2023

FUTURE OF SUSTAINABLE BEAUTY | 🎙️ Next week, we're hosting a conversation with industry leaders from , , and on ‘The Future of Sustainable Beauty: A Journey to Radical Transparency'

🎟️ Tune into the livestream via the link in bio to continue your brand's growth and better understand the hurdles and solutions.

📩 Interested in joining the networking session and tuning into the panel discussion live? Send us a DM.

15/02/2023

CASE STUDY: SBTRCT | ➗ SBTRCT is winning retailer and shopper trust with clickable sustainability badges.

🌱 Founder says:
"Retailers are becoming wise to greenwashing brands. When we present them with SBTRCT’s founding principles and our Proof Points, it is clear we are an authentic planet-first brand that they should be stocking."

📰 Read the full case study via the link in our bio.

📸 by

24/01/2023

ELLE | 📰 Our brand Directory is featured in 's latest article on .

🌱 Our founder Jessi Baker is quoted:
“Not all sustainability messaging is created equal, and it’s very difficult for shoppers to separate bogus claims from products with a bona fide positive impact”.

📢 Shoutout to our brand partners also mentioned: , and

👉 Read the full article via the link in bio.

09/12/2022

GUEST POST | 🇺🇸 What greenwashing regulation exists in the US?

♻️ Maggie Spicer, founder of Source Beauty ESG, shares what the FTC Green Guides mean for brands in her guest post on provenance.org

📰 Scroll for the highlights or head to the link in bio to read the full blog post.

07/12/2022

CASE STUDY: CAUDALIE | 🍇 is differentiating with always-on sustainability touch points.

🔍 The French beauty brand is communicating the full breadth of its initiatives with at-a-glance claims for online shoppers.

♻️ With scannable Proof Points on their product pages on and , Caudalie are now able to quickly communicate the full breadth of their positive impact to shoppers, without taking them out of the ecommerce journey.

🌱 Learn more about Caudalie's experience with Provenance in our latest case study, available via the link in bio.

23/11/2022

🔍 It's easy to be overwhelmed by all the sustainability information out there... how do you know what to trust?

🌱 We've launched our new Brand Directory with all the brands and retailers powering sustainability claims with Provenance, so you can shop in line with your values.

Serving as a destination for shoppers to discover hundreds of brands and products with proven impact on people and planet, you can:
🐇 Filter brands by the values you care about most, whether that's Climate Conscious, Protecting Nature or Diversity Founded.
✅ Access a full list of any products with sustainability claims or certifications that are backed by proof.
🛒 Buy better with access to any site where you'll find products stocked with Proof Points.

👉 Start shopping your values: https://eu1.hubs.ly/H02dbHf0

Address

Provenance, 71 Fanshaw Street
London
N19AB

Website

http://www.provenance.org/

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