Charity Digital

23/12/2024

We track the social media trends set to define 2025, such as the rise of misinformation, the ever-increasing importance of authenticity, the evolving role of artificial intelligence, and more.

🔗 Read the full article here ⬇️
https://charitydigital.org.uk/topics/top-social-media-trends-for-2025-11680

We track the social media trends set to define 2025, such as the rise of misinformation, the ever-increasing importance of authenticity, the evolving role of artificial intelligence, and more

23/12/2024

We look at the biggest marketing trends for 2025 and how charities can make the most of them to supercharge their fundraising and deliver more impact.

🔗 Read the full article here ⬇️
https://charitydigital.org.uk/topics/marketing-trends-for-charities-in-2025-11861

We look at the biggest marketing trends for 2025 and how charities can make the most of them to supercharge their fundraising and deliver more impact

22/12/2024

We break down the steps you can take to improve the experience of using your charity’s website.

🔗 Read the full article here ⬇️
https://charitydigital.org.uk/topics/how-to-simplify-website-navigation-11808

We break down the steps you can take to improve the experience of using your charity’s website

21/12/2024

Pink piggy bank, yellow alarm clock, and brighter pink mini calculator against a dull peach background
The charity sector is facing huge challenges. Funding cuts, the cost of living crisis, staffing costs, and interest rates are all placing huge pressure on charities. This has led to an increasing number of charities closing.

In September 2024, the Charity Commission issued new guidance to help charity trustees navigate financial difficulties. The advice is split into three sections:
1. How to reduce the chances of a charity getting into financial difficulty,
2. Identifying whether a charity is at risk of insolvency, and 3. Getting legal help to manage financial difficulty.

Mazeda Alam, head of guidance and practice at the Charity Commission, say that managing financial difficulties means making changes and perhaps taking legal steps: “We know that managing financial difficulties is not easy. You can make it less stressful by being prepared for such an eventuality.”

🔗 Read the full article here ⬇️
https://charitydigital.org.uk/topics/how-charities-can-reduce-financial-pressures-11812

20/12/2024

Social media can feel dizzying. Platforms are fast-moving, ever-evolving, and always demanding, with new rules, new trends, new styles, and so on. It can be tough to keep up. And charities can post without considering their users, their audience, even their own communities. That means posts can exclude the very people you want to serve.

This podcast, hosted by Prue Watson, Senior Social Media Manager at the Royal National Institute of Blind People (RNIB) will delve into some practical tips for social media accessibility, including how to add and write image descriptions, how to use emojis and hashtags, and how to make your video content accessible.

The session was recorded at our Digital Inclusion Summit in June 2024.

Listen to it here ⬇️
https://charitydigital.org.uk/podcasts/podcast-how-to-make-your-social-media-accessible-and-inclusive

19/12/2024

If you’re thinking of joining Bluesky, you’re not alone. Since the US presidential election, the social network Bluesky has soared in numbers – reaching 23.1 million users as of 28 November 2024.

One million of those joined in just one week in November.

Is it time to make the move to Bluesky? And if so, what’s the best way to get started?

🔗 Read the full article here ⬇️
https://charitydigital.org.uk/topics/social-media-for-charities-101-bluesky-11860

Is it time to make the move to Bluesky? And if so, what’s the best way to get started?

19/12/2024

Christmas really is the time of giving. Enthuse found that over 40% of people are more likely to donate money to charity at Christmas than at any other time of year, with 43% of people actively looking for causes to support in December.

So here’s our round-up of Christmas campaigns and festive fundraisers to inspire your charity.

🔗 Read the full article here ⬇️
https://charitydigital.org.uk/topics/the-best-christmas-campaigns-of-2024-11866

From a once-a-year charity to the classic Santa dash – here’s what’s caught our eye this festive season

18/12/2024

🌐 Your charity’s website is your window to the world

A great website can turn visitors into loyal donors and advocates. It’s about seamless navigation, engaging content, and understanding what supporters want.

💡 Key strategies for success:

➡️Use SEO and paid advertising to bring visitors to your site.
➡️Leverage advanced web analytics to understand their journey and increase conversions.

Metriscope offers registered charities a half-price discount on all of their products and services.

📈 Make your website a powerful tool for your cause!

Read more here: https://ow.ly/CsTE50UsKYU

We explore the benefits of advanced web analytics and how they can help your charity drive more impact

18/12/2024

It has been a difficult year, with charities struggling to cover the costs of services.

We investigate the landscape for charities and their services in 2025, including changes in funding, transforming power dynamics, and conquering complexity.

🔗 Read the full article here ⬇️
https://charitydigital.org.uk/topics/whats-on-the-horizon-for-charities-in-2025-11854

We investigate the landscape for charities and their services in 2025, including changes in funding, transforming power dynamics, and conquering complexity

17/12/2024

How Mountbatten Isle of Wight doubled their event income! 🌟

Mountbatten Isle of Wight, the island’s only hospice, supports over 2,200 people every day. With two-thirds of its funding coming from the community, its flagship event, Walk the Wight, plays a vital role in raising funds.

In 2023, the charity switched to Enthuse’s Fundraising & Events solution, and the results were incredible:
📈 78% increase in fundraisers (2022-2024)
💰 Event income more than doubled – from £236K to £560K

So, how did they achieve such growth? Discover the key changes that made it possible.

📖 Read the full story here: [Link]

17/12/2024

In 2024, up to 19 million people aged 16 and above are estimated to be in digital poverty in the UK, with an additional one in five children impacted. Digital exclusion creates additional challenges in peoples’ health, wellbeing, social inclusion, housing, education, work life, and more.

For this reason it is unfortunately no surprise that 82% of charities have told us they are concerned about digital exclusion.

Action is being taken both inside and outside of the sector to address the issue. In this article, we explore the key digital inclusion developments in 2024.

🔗 Read the full article here ⬇️
https://charitydigital.org.uk/topics/digital-inclusion-a-year-in-review-11852

🌎 Our Digital Inclusion Hub is here to help charities reach across the digital divide. Check it out here ⬇️
https://charitydigital.org.uk/digital-inclusion

Exploring the key developments in digital inclusion in 2024, from changes in government to developments in AI

16/12/2024

Did you know that AdobeExpress now offers a Template Sharing feature?

Learn how this feature can help your develop a consistent look and feel for your organization: https://ow.ly/1gsR50UrFjM