Toffee Design Limited

Toffee Design Limited Award-Design winning Graphic Design. Specialising in Logo Design, Branding & Brochures/Reports

Turns out… wings come when you’re ready to rise. 🪽Last Thursday I went to The Edge at The Trampery in Old Street — and i...
28/04/2026

Turns out… wings come when you’re ready to rise. 🪽

Last Thursday I went to The Edge at The Trampery in Old Street — and it wasn’t your typical business event.

It was thoughtfully designed, flowed effortlessly, and (for once!) didn’t leave me feeling overwhelmed.

I actually booked next year’s event on the train home… that says everything.

There were inspiring speakers, meaningful conversations, and a few unexpected moments — including a “secret mission” that pushed me to step outside my comfort zone (and led to a slightly awkward but brilliant conversation 😅).

And then… the wings.

I saw them.
I wanted them.
I put them on.

And by the end of the day… they were mine.

I came with possibility.
I left with energy, connection… and a new set of wings.

Only upwards from here.



If you’ve ever walked away from something feeling different — what shifted for you?

StepIntoYourPower

This is how it’s done, done, done.My little girl turned 7 today. 🥹 we can’t quite believe it.It’s the first time we didn...
09/03/2026

This is how it’s done, done, done.

My little girl turned 7 today. 🥹 we can’t quite believe it.

It’s the first time we didn’t organise a party for her. She really wanted a KPOP Demon Hunters themed party but it’s just not something we could organise right now.

Instead, we have gifted her a night’s stay in a few weeks and she is over the moon.

I therefore decided to draw her favourite characters as Lego minifigures. They don’t exist yet but rumour has it that will be releasing a Lego set later this year! I wonder if they will look anything like mine!

“Moby… what?” 🐳📚For World Book Day, my daughter went as Matilda – one of her favourite Roald Dahl stories. Now, it could...
05/03/2026

“Moby… what?” 🐳📚

For World Book Day, my daughter went as Matilda – one of her favourite Roald Dahl stories.

Now, it could have been a blue dress and done.

But that’s never really been my style.

So I made her a Moby Dick handbag – a flat design, made to feel 3D, complete with a ribbon handle. Not because she needed it. But because it made it hers.

It captured her love of books and her favourite moment in the film – when Matilda says she’s reading Moby Dick and her dad replies, “Moby… what?”

That’s the difference between “that’ll do” and thoughtful design.
The extra question. The extra layer. The detail that turns something nice into something memorable.

It’s exactly how I approach client work too.
Not just what works – but what makes it unmistakably you.

Small touch. Big impact.

Back to real work now…

Loveofbooks

“You published a book last year?! Why is this a secret?!!”That was the message I received from a friend recently.And I l...
24/02/2026

“You published a book last year?! Why is this a secret?!!”

That was the message I received from a friend recently.

And I laughed.

Because it wasn’t a secret…
But I also hadn’t exactly been shouting about it.

Here’s the funny part.

At the start of 2025, I was convinced I would publish a book by the end of the year. An illustrated book about becoming a better version of yourself. (Yes, it’s still coming. And this year I’m being VERY specific about that manifestation 😉)

When December arrived and my book wasn’t out in the world, I felt a little disheartened.

But then I realised something.

I HAD manifested a book. Just not the one I thought.

Last year I collaborated on Smart Money, Strong Women – a 200+ page financial empowerment book written by my brilliant friend

What started as:
“Can you read this and tell me if anything’s unclear?”

Turned into:
“Can you design the whole thing?”

I read the manuscript every night before bed.
Took the money mindset quiz.
Felt slightly called out.
Felt empowered.
Felt motivated.

And somewhere between the neuroscience call-outs and the journal prompts, I knew this deserved thoughtful, strategic design.

So I:

✨ Designed and typeset the entire book
✨ Created clear hierarchy to prevent overwhelm
✨ Developed custom icons for “Quick Check-In”, “Pause Here” and mindset references
✨ Illustrated hand-drawn visuals to add warmth and improve retention
✨ Used soft gradient tones on the cover from the brand colour palette to support the female audience
✨ Structured 200+ pages to feel inviting, digestible and actionable

This isn’t a dry financial manual.

It’s about mindset.
Identity.
Conversations.
Confidence.

And design played a huge role in making that transformation accessible.

So no, I wasn’t the author.
But my name is on the cover!
And I’m incredibly proud of the collaboration.

If you’re writing a book, developing thought leadership, or creating educational content and you want it to feel powerful, cohesive and genuinely supportive for the reader…

This is exactly the kind of work I adore.

And as for my own illustrated book?

Let’s just say…
This year the manifestation is very specific.

10/12/2025

Ever had a moment where someone else’s story reminds you exactly why your own needs to be told? That was my Saturday night at the

I spent the evening wrapped in drawing, music and storytelling with . Last summer, when I was wrestling with the momentum of my illustrated book about becoming a better version of yourself, compared it to The Boy, the Mole, the Fox and the Horse. I’d forgotten I even owned the book, but it suddenly became a compass for where my story could go.

So when new tickets dropped for Charlie’s sold-out event, I took it as a sign and booked immediately.

I’d planned to ask how he moves his drawings forward when he’s stuck, but I overthought the wording and missed the chance. I kicked myself for days.

Then, mid-evening, he spoke about the way we talk to ourselves. He shared a moment with someone who said, “I can’t draw,” and replied, “You can draw, you just can’t draw like everyone else.”

It hit home.

In my third year at university I chose Graphic Design over Illustration because I didn’t feel I could draw like the others, even though my tutors said I could go either way. After that, I stopped drawing. Even in employment, we hired illustrators rather than letting me explore my own voice. It wasn’t until nudged me towards the mural that I reclaimed illustration as part of what I do today.

Comparison can silence us so quickly, yet the thing we criticise in ourselves might be exactly what someone else finds magical.

Charlie’s words reminded me to keep going, keep drawing and keep telling my story my way. And that’s exactly what I’m doing with this book.

The night was extraordinary – live drawing on a huge screen, stories woven with piano and strings – but the moment that made us all laugh was when he asked for our favourite cakes. I didn’t quite have the courage to shout “Courgette Cake”, especially after his views on Carrot Cake. But the little boy who yelled “Fish Cake” absolutely stole the show.

If you’ve ever felt stuck, tell me: what’s the one thing you do to get you back into flow?

14/11/2025

Be spontaneous? Travel alone at night on the tube? No thanks!
But for some reason… I went anyway.

had a spare ticket to a book launch yesterday with and for his new book ‘Lose Your Mind’.

I didn’t know them, but something about it felt right – so I jumped.

The event was held inside the stunning Saint James Church in Clerkenwell – an intimate, peaceful space to explore presence, feeling, and what it means to step away from your thoughts and back into your body.

It wasn’t a wedding or a christening, yet it held the same sense of occasion… but this time, it was for our minds.

Josh spoke about the beauty of being spontaneous (the irony didn’t escape me).

He shared how presence shapes connection in acting – and in life.

And he reminded us that no emotion is “good” or “bad”.

We’re meant to feel.
Not suppress. Not fix.
Just notice, experience, and let those feelings teach us.

I sat next to two wonderful women – .uk and – and we shared our fears and the things that once held us back.

The common theme?

We’ve all felt the fear… but we’re no longer letting it drive.

And on the way home, I noticed something beautiful.
I forgot to be afraid.

As I drove down my road, Josh’s tool echoed in my mind: “I’m back.”

I saw the streetlights painting patterns across the road and felt this wave of quiet beauty.

For a second, I wanted to stop and take a photo.

But instead… I just let myself enjoy it.

A tiny moment of presence that felt like a deep exhale.

It reminded me why I’m pushing myself into new territory – like joining the Speak and Shine Society to take my first steps into public speaking.

I definitely don’t feel ready.

But as Marie and Josh playfully sang at the end:

“Step by step… this is how we do it…
step by step… of course it’s scary!”

💫 If you’ve been waiting for a sign to say yes to something that scares you a little – this is it. You never know which moment will bring you back to yourself.

THANK YOU TEACHERS // I recently designs some exclusive cards for  These cards were designed to bring a smile to teacher...
16/07/2025

THANK YOU TEACHERS // I recently designs some exclusive cards for These cards were designed to bring a smile to teachers, TAs and everyone who makes a school day brighter! They have obviously resonated as in just a couple of weeks I have sold 60 of my designs! 😁

Viing is your one-stop-shop for group gifting. You collect the cash and messages and then use the collection as you wish - directly on their website for physical gifts and cards, e-vouchers or experiences and if that’s not enough, there’s no fees unless you withdraw the money!

Watch this space for their new brand refresh going live soon!!

MEET WONDER MAZ - my creative spirit, bold and playful, here to empower your brand and elevate your vision!I wish the do...
14/04/2025

MEET WONDER MAZ - my creative spirit, bold and playful, here to empower your brand and elevate your vision!

I wish the doll was real! Unfortunately, only a life-size version is available! Get in touch now ☺️

I didn’t hesitate to jump into this tend but apparently my face broke too many rules, so what better way to make her look more like me than the Wonder Woman tee? 🥰 I’m not sure how others managed to get theirs to look exactly like them like yours is spot on!! ChatGPT didn’t want to create an image for me at all! Even the length of my hair was a problem! I was going to give up at one point, but I’m a fighter! 💪🤣

COLOUR // it plays a huge role in brand identity, but choosing the right palette can be tricky.I’m currently working on ...
12/03/2025

COLOUR // it plays a huge role in brand identity, but choosing the right palette can be tricky.

I’m currently working on a branding project for an exciting new tech product that’s all about being bold, innovative, and high-end—but not too luxury. The challenge? Finding the perfect colours that make it stand out in a competitive market filled with more subdued competitors.

Without showing the actual branding (confidential, of course!), I’d love to hear from you: What colours do you feel would suit this kind of brand? What hues draw you in when you think of innovation, fun, and high-end vibes?

Let me know your thoughts in the comments! 🎨👇



colour prompt

BETTER LATE THAN NEVER… and sometimes, keeping it simple is the best way forward.I spent two days agonising over what to...
09/03/2025

BETTER LATE THAN NEVER… and sometimes, keeping it simple is the best way forward.

I spent two days agonising over what to post for ‘s “scenes” prompt and International Women’s Day—until I realised I was overcomplicating it. So, I’m rolling it all into one!

Every Friday, I join the incredible women at , sharing our wins of the week (big and small). It’s been a total game-changer - I have been celebrating you this International Women’s Day! Your support, energy, and generosity are truly inspiring, and I’m beyond grateful to you and everyone at Six Degrees for welcoming me with open arms. I’d been searching for a networking group that truly resonated with me, and I finally found it!

Friday mornings with these amazing women always lift me up, but behind the scenes? Life was full on. Work, nursery calls, no lunch break, and a toddler asleep on me while I wrapped up projects. By bedtime, I was done. But my meditation? Non-negotiable. I had to make up for skipping my usual lunch-time meditation & journaling break. Even just 10 minutes gives me back so much more focus, clarity, and the energy to keep going.

So here’s your reminder: make space for what grounds you. What’s your non-negotiable? Let me know in the comments! ⬇️✨

I HAVE NO STYLE…Not in the fashion sense – I can put an outfit together (most days) but when it comes to my design work,...
05/03/2025

I HAVE NO STYLE…

Not in the fashion sense – I can put an outfit together (most days) but when it comes to my design work, I don’t have one distinct style. And that’s exactly the point.

My job isn’t to make everything look like me – it’s to make it look like YOU. Whether it’s a museum, a charity, or an SME, each project has its own personality, audience, and purpose. My role is to craft designs that feel authentic to your brand, not force them into a signature ‘Toffee Design’ aesthetic.

Some designers are known for a particular look, but I thrive on adaptability – one day, it’s playful and illustrative, the next, it’s sleek and corporate and that’s what I love most about my job!

Today’s prompt is style and I would love to know – do you think having a recognisable style is a strength, or is versatility the real superpower?

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