Realeyes

27/02/2025

Authentic DIY content generates 19% higher happy reactions and 13% more attention on Snapchat, Realeyes, VaynerMedia, and Snapchat learned from a study of ~5,000 opted-in US Snapchatters. Both are foundational to engagement and brand outcomes.

Learn more in the case study linked below.

12/12/2024

Attention AI is transforming advertising for the world's largest brands and platforms. Speak to Mihkel or Max Kalehoff to dive in!

01/09/2023

Are you an iPhone 11 or 12 user? You could earn $160 / 3hrs

We're recruiting iPhone 11/12 users to participate in scientific research - keeping a video diary for a few minutes a day for 30 days to help train our AI facial coding models.

💲- $160 for 60 x 1min clips
📱- iPhone 11/12
🛡️- 100% privacy / 18yrs+

Simply record yourself twice a day: one in the morning, one in the evening for 30 days, with a gratitude or saying something about your day. Fully compliant with US & UK data protection and privacy laws.

APPLY NOW
https://www.userinterviews.com/projects/BeU9FFq1rg/apply

30/08/2021

While many parents and teachers are excited for a return to in-person schooling, the Delta variant and flattening vaccine rates are a concern. We are sharing a fresh look at our June study of which vaccine PSAs captured the attention of a variety of political and racial groups, which is a crucial component in the fight against COVID.

Which types of vaccine PSAs will capture the attention of and persuade the unvaccinated? We conducted a study to find out.

16/08/2021

Our CEO Mihkel Jäätma sat down with to share our progress in bringing 1 trillion smiles to the world every year.

Realeyes CEO Mihkel Jäätma discussed our proprietary technology with Dell Technologies

04/08/2021

Digiday spoke to our VP of marketing and growth Max Kalehoff for its piece on attention. ▶️ https://bit.ly/3jq2HcK
As Max discussed in the piece, attention answers more meaningful questions than “did anyone watch this video?” That only scratches the surface of meaningful insights about whether your ad captured someone’s attention and made them more compelled to buy. Always great helping journalists tell this important story.

29/07/2021

Prominent COVID-19 vaccine ads draws significantly different responses among different U.S. racial and political groups, causing messaging costs to differ by up to 50%. Full report available: https://bit.ly/3zJoLWr

29/07/2021

Which sport provokes the most euphoria? - the biggest TV platform in the UK asked us to use our Emotion AI facial coding tool to determine which sports drove the greatest emotions in viewers. Read our latest blog on this study. ▶️

Which sports stir audience emotions the most? We were very excited to help our partner Freeview, the biggest TV platform in the UK find out.

07/04/2021

Report: Ad Critics' Favorite Ads Are Low-Performers

We looked at a cross-section of critically acclaimed ads to see how they performed according to real human attention - no votes or opinions, just science.

15/02/2021

Super Bowl ad creative quality is in decline and attention is waning. The ads Quality Score for Super Bowl LV in 2021 was barely above last year's bottom, while emotive response (Encoding) continues a precipitous decline to a four-year low. Realeyes's anticipated Super Bowl LV report, including attention performance of 66 ad creatives, is now available for free download. >> https://bit.ly/37kyO8O