Neurolize

Neurolize Our aim is to help experts scale their knowledge through technology.

To do so we help scientists design experiments digitally, gather data from various sensors such as EEG and Eye-tracking and analyze data using the state of the art technologies.

Our brain prefers images over text. Participants in studies only remember about 10% of information presented orally when...
21/01/2022

Our brain prefers images over text. Participants in studies only remember about 10% of information presented orally when they are tested 72 hours after instruction. However, that number jumps by about 65% when an image is added to the learning process.

5,4,3,2,1... Don't forget to join the Countdown. The brain reacts to the memory of us excitedly welcoming this moment w...
31/12/2021

5,4,3,2,1... Don't forget to join the Countdown. The brain reacts to the memory of us excitedly welcoming this moment with our family since childhood, and releases the hormones to give you that rush of good feelings. May the joy, happiness and excitement of a new year be with you all year!

Marketing experts use neuromarketing to understand what their consumers are feeling, the dynamics they consider when mak...
21/12/2021

Marketing experts use neuromarketing to understand what their consumers are feeling, the dynamics they consider when making decisions, and measure the unconscious elements underlying human brain and body correlation. Neurolize software provides the infrastructure for effective behavioral research.

07/12/2021

Focus on the flashing green dots on the GIF. Did the yellow ones disappear after a while?

Cone cells in your eyes get tired of the green stimulant and your brain correlated yellow coloured dots also start not to be seen. This is a phenomenon called “motion-induced blindness” (MIB), a form of illusion that causes a person to lose sight of objects that are otherwise visable.

The attention spans of human brains are getting shorter. We have lost almost four seconds of our attention span in the p...
22/11/2021

The attention spans of human brains are getting shorter. We have lost almost four seconds of our attention span in the past 15 years. This means we cannot concentrate on one thing for more than eight seconds on an average.

While the images in a video move, the objects in photos or paintings don't move, right? So now look at the black dot in ...
25/10/2021

While the images in a video move, the objects in photos or paintings don't move, right? So now look at the black dot in the middle of this photo and slowly move your face first towards and then away from the image. Did you notice what happened?
You did notice that the image was actually moving, right? The wheels seem to be spinning because your eyes constantly make small movements called saccades that "refresh" the image, causing you to see a still picture as if it was in motion.

Phantom limb pain, a syndrome which can be explained as the fact that people who have lost a part of their body still fe...
15/10/2021

Phantom limb pain, a syndrome which can be explained as the fact that people who have lost a part of their body still feel the pain of that limb. People with this syndrome may continue to suffer as the central nervous system continues to feel the pain of an amputated limb.

Did you know that the frequent use of GPS for navigation has dulled the navigational ability that our ancestors develope...
06/09/2021

Did you know that the frequent use of GPS for navigation has dulled the navigational ability that our ancestors developed and acquired over thousands of years?
It is because when the areas of the brain involved in navigation are no longer used, these neural connections are destroyed by a process known as synaptic pruning.

Did you know that exposure to electromagnetic frequencies, such as those emitted by cell phones and other electronic dev...
24/08/2021

Did you know that exposure to electromagnetic frequencies, such as those emitted by cell phones and other electronic devices, negatively affects more than 140 proteins in the brain?

The «Legend»You may have heard that we have more brain cells than stars in the Milky Way. As interesting as this sounds,...
09/08/2021

The «Legend»
You may have heard that we have more brain cells than stars in the Milky Way. As interesting as this sounds, it's not true.
According to the best estimates, while there are 200-400 billion stars in the Milky Way, we have 86 billion neurons in our brain.

Science becomes dangerous only when it imagines that it has reached its goal. - Bernard Shaw
04/08/2021

Science becomes dangerous only when it imagines that it has reached its goal. - Bernard Shaw

Yawning is actually a reaction that sends more oxygen to your brain. Reptiles, birds, and mammals all stretch, and these...
19/07/2021

Yawning is actually a reaction that sends more oxygen to your brain. Reptiles, birds, and mammals all stretch, and these yawnings are controlled by neurotransmitters in the brain.

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