04/09/2026
“It was a journey!”
A rebrand does not happen overnight, and neither does the success of Big Hug. Securing listings in Asda and Sainsbury’s, plus a new spot on the Bermondsey B**r Mile, is no easy feat. What did it take to get there?
For the first episode of JDO Lens, our new video series exploring the people, partnerships and decisions that shape brands, JDO’s Rachael Skingle and Dan Bowstead sat down with Big Hug founder Matt Williams to talk b**r, branding and brewing for better.
Profits from Big Hug sales continue to support Only a Pavement Away, Centrepoint and Tr[1]be. They are partners with Work For Good.