08/05/2023
At their core, all businesses exist to serve the needs of a designated customer base. As a business becomes more suitable relative to the desires of the market, that enterprise grows, becomes more profitable, and continues to improve its services or products.
This cycle is, in essence, the idea behind DevOps. Any scaling operation will, inevitably, encounter periods of adaptation in response to emerging conditions, internal modifications, various economic stimuli, and a host of other factors.
The fundamental purpose driving DevOps is the desire to enact improvements quickly. The faster that feedback can be gathered (from customers, internally or elsewhere), the shorter the waiting time before an improved product can be tested, released, and measured.
Along the way, teams improve their own understanding of the entire product lifecycle (and beyond). This culture of improvement, although beneficial within the DevOps spectrum, is also profoundly useful in application to other business areas.
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