11/06/2026
Many startups think enterprise sales is about getting attention.
In reality, attention is usually the easy part. The harder challenge is understanding how large organisations make decisions.
→ Why opportunities move slowly.
→ Why internal champions matter.
→ Why a great product can still lose.
→ Why trust often matters more than enthusiasm.
Enterprise partnerships are rarely won through a single pitch. They are built through credibility, patience, operational maturity, and the ability to make life easier for the people buying from you.
In this Growth Playbook, we brought together insights from:
• Ken Valledy on working with large corporates
• John Doran on building partnerships for global growth
• Colin Griffith on how enterprises evaluate startups and decide who to work with
A practical guide for founders navigating enterprise sales and corporate partnerships.
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