Sort My Social

Sort My Social We help business owners build their brand and achieve their goals with results driven social media marketing techniques. Want to ask us anything personally?

Specialists in restaurant marketing and Facebook Messenger lead and sales generation. We’re on a mission to get small businesses noticed online. Our mission is to offer a service that helps like-minded small businesses attract customers through social media engagement, at a fair, affordable price. We are often asked how we can afford to offer this at such a low price. The answer is simply, volume

and incredible service. While most social media and marketing companies are out there trying to get the big ticket contracts signed, we are operating a business model that requires lots and lots of smaller customers. To do that we have to make sure we not only attract lots of clients with our incredible service, but we also have to make sure the clients stay with us (by taking incredibly good care of them). Get in touch directly with Adam Cook, our founder; [email protected]

08/05/2020

Does anyone else hate this?

If you are one of the people doing this you need to rethink your lead generation strategy!

Connecting through the LinkedIn Message platform is awesome, don't get me wrong. I've made plenty of relationships and sales as a result of using it.

But sending some irrelevant automated messages to everyone with no personalisation whatsoever is really just a form of spamming.

By doing this all you do is get people's backs up and make yourself look desperate.

The best one has to be when someone spams me asking if I want help with lead gen!

If you want to approach people and make more sales, start by sending something personal and relevant to them, get a conversation going, build a relationship! Then once you know if you can help them, that's the time to consider a pitch.

01/05/2020

This week we launched our new brand at a time when our economy is in free fall.

We’ve brought on 3 new organic clients since Monday, set up 3 more sales pitches for next week and stacked a bunch of warm prospects into our pipeline.

Many people would have said this is a stupid time to launch a business and I should wait.

But knowing what I know about marketing made this the perfect time to launch.

There has never been collectively more eyes on social media than there is right now.

If you understand how to leverage attention you can easily do what we managed to do this week.

The trick is understanding how to get attention from the right people through effective communication and content.

This is exactly what I teach in our free strategy sessions that I am currently running to celebrate our launch. It works for almost any business.

DM me and I will walk you through exactly how you can start capitalising on your organic marketing.

26/04/2020

To celebrate our launch I’m offering business owners a chance to build a digital sales and marketing plan with me, for free.

But first we need to make sure you are eligible on a quick 15 minute call.

If you feel like this situation has left you scrambling to find ways to get more online attention and sales, but are not sure if you know what to do to capitalize effectively, book in for a 15 minute discovery call with me now.

On the call we’ll understand where you are at and explain what you’ll need to be prepared to do if you want to take advantage of the online attention grab that is going on right now.

If you like the sound of what is on offer and I feel you are a good fit, we’ll get you booked in for a 2 hour meeting where I’ll personally design you a complete sales and marketing strategy for your business from the ground up.

I’ll also host check ins with you to keep you accountable for the initial 4 weeks to make sure you take MASSIVE ACTION.

Start by booking your 15 min discovery call with me here: https://calendly.com/sortmysocialmeeting/15-min-discovery-call

26/04/2020

To celebrate the launch of our new agency, Louder, I’m opening up my diary to a limited number of business owners who want to improve their online sales and marketing during Lockdown.

To confirm you are eligible it starts with a quick 15 minute discovery call.

There is so much fear out there right now but there are also huge opoprtunities for us all to grow and come out of this crisis much stronger.

If you are want to take you sales and marketing to the next level and capitalise on the mass of internet traffic during this crazy time, I want to help you.

Book a free 15 minute discovery call VIA THE LINK IN BIO / https://calendly.com/sortmysocialmeeting/15-min-discovery-call

On the call we’ll talk about where you are at, I’ll show you real life examples of peoples businesses we have transformed with our work and we can make sure this session is indeed to good fit for you.

25/04/2020

In the next few days I’ll be launching a completely new brand.

Our digital marketing agency, Louder will represent all the things my team and I have been doing for our clients for many years.

Many people thought I was crazy launching a company during the lockdown but actually this is a time when people need our help the most.

If you have neglected your online marketing in the past, and relied of footfall or print, I’m sure that will not be a mistake you make again.

There has never been a more pivotal moment in digital marketing than right now.

Everyone is scrambling for attention as they move entire operations and services into the online world.

Problem is, succeeding with online business is not easy and mistakes can be extremely costly.

To celebrate our launch I’m going to be offering a limited number of businesses FREE online sales strategy development and consulting which most of our competitors currently charge thousands for.

We’ve already helped a number of business owners with our consulting and I know how much people’s lives can change when they make a success of their online sales and marketing.

The sole intention of this new venture is to efficiently put more profit in as many businesses banks as humanly possible.

If anyone has or knows someone that has a business and needs help getting their online strategy aligned so they can capitalize on the huge upsurge in social media traffic we are seeing right now, message me.

🍽 So it turns out there are actually only 3 ways restaurants can increase their core revenue.If you are not always worki...
24/04/2020

🍽 So it turns out there are actually only 3 ways restaurants can increase their core revenue.

If you are not always working to increase each one of these 3 things as a restaurants then you are not going to grow efficiently.

If you are a restaurant owner, ask yourself:

What am I doing to increase exposure to new customers?

What am I doing to encourage people to come back?

How can I make people spend more with each transaction?

Make sure you take action to increase these three things with your marketing and sales strategy, if you are not consistently working towards improving these three things, you will not grow efficiently.

These things will not happen by magic, you have to have a strategy and take action, measure results, improve and keep moving the needle.

When a restaurant fails it is almost always because they have not taken control of at least one of these core measures.

Are you pushing the big 3 in your restaurant?

23/04/2020

I spoke to a restaurant owner this week who has essentially lost his business as he knows it as a result of this situation.

He never had takeaway options, no social presence, no ability to make money with any of his current options.

The attitude of this particular person in crisis was one of opportunity. this was so inspiring.

In the last week he's done all of this:

- Learned aspects of social media marketing
- Put recipes out online to build his list
- Created a simple food collection system with zero overheads that he can manage with just one staff member
- Reached out to me and others for advice

When people say X% of businesses fail in X amount of years, it's not because having a business is risky, its because a lot of business owners drop the ball at the first sign of trouble and don't understand the concept of adapting and working through hard times.

It's not to say that we can control the outcome of this situation, but those that continue to look for opportunities and stay positive will always win in life.

Make sure you surround yourself with people who have this kind of attitude.

Looking forward to joining .business.solutions on IG live tonight at 8pm EST / 1am BST.I’ll be one of 3 guests discussin...
23/04/2020

Looking forward to joining .business.solutions on IG live tonight at 8pm EST / 1am BST.

I’ll be one of 3 guests discussing the opportunities that lay in front of us all to grow during this crazy time.

Make sure you tune in for this one, it’s going to be a corker!

The lockdown taken us all by surprise. It’s something we have little control over.But we do have control over our react...
22/04/2020

The lockdown taken us all by surprise. It’s something we have little control over.

But we do have control over our reaction.

Your attitude in times of struggle will define you and your business.

No matter what your business is, there is ALWAYS a way to seek out new opportunities to grow if you want to.

Here are 6 ways I believe pretty much any business can take advantage during lockdown.

How are you taking advantage during this crazy time?

What opportunities do you have to grow personally or in business?

Tell me in the comments.

21/04/2020

🗑 At a time when location based businesses are closed, ALL attention is now on your digital shopfront.

Every business owner that has a location knows the importance of making sure their business looks good to passers by.

It’s why everyone puts so much budget and effort into making sure their premises looks top notch.

The thought of having a dilapidated shopfront is commercial su***de for most businesses.

Only now are many business owners starting to realise that our social media pages and websites are our digital shopfronts.

These pages give people and easy and fast way to form an opinion of our business and decide if we are in fact a business worth paying attention to.

Go over to your businesses social media pages now and ask your self if the impression they give is truly the impression you want to create.

If it’s not, what do you need to do to make it represent your business in a way you can be proud of?

🎭We're all told to 'know our customer'.This is something marketers out there will be familiar with.But the reality is 99...
20/04/2020

🎭We're all told to 'know our customer'.

This is something marketers out there will be familiar with.

But the reality is 99% of businesses I engage with haven't really done much work on understanding their target market at all.

It's not that a business cannot function without understanding their customer well, but not really being clear on who you are serving will make finding ideal customer a lot harder.

Knowing your customers becomes even more relevant when we move into the online world, with so many social media platforms and places to put our brands, we need to be clear about where and how we position ourselves so we get the maximum return on our investment.

But it's not just about marketing.

Knowing who your ideal customers are means your whole company can work from the same road map, from communications right through to product development, by being clear on who your business targets, you can optimize every department of your business to sing their song.

Creating one or several customer avatars depending on who your business serves, will help you align your business more consistently with your target market and ensure everything you do is aligned with the people you want to do business with.

19/04/2020

🥊 This is a particularly important message right now.

When we are forced to motivate ourselves, it can be very easy to let yourself off the hook day after day.

This lack of discipline can rack up fast and result in you never achieving your full potential.

Ask yourself honestly, ‘am I really pushing as hard as I can every day or am I secretly slacking?’

What you do when no one is watching will determine your success in life.

I always start my day with a tough gruelling workout, it isn’t always long, but it is always hard and most of the time, I really don’t want to do it.

By doing this I have trained my brain to accept taking on hard tasks. By starting the day with something really hard it makes my day of business seem all the more achievable and my confidence gets better day by day.

If you are struggling to stay on task, challenge yourself to workout every morning for a week and see how things change.

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