21/04/2026
Happy Earth Week 💚
This feels like a good moment to share where we're up to with our reforestation partner and fellow B Corp, veritree.
We partner with them because transparency and verification are built into their platform.
Every tree we fund is tracked before, during and after it goes in the ground: GPS coordinates, species data, and photos sent in by the planting crews.
Here's what that's added up to so far:
🌳 3.9M+ trees planted and verified
📸 5,500+ photos from the field
📍 229 planting sessions recorded
🗺️ Restoration sites mapped and monitored
Each of those numbers ties back to a location, a planting crew and data in our veritree dashboard. That's the part we care about most, knowing our contribution is traceable.
Thanks to the veritree team and every crew on the ground. Here's to more trees, and more transparency. 🌍