26/11/2025
Why we (and a growing number of our customers who are proud to tell us) are saying no to Black Friday.
Itâs that time of year when our inboxes are exploding with emails offering the âmost amazing dealsâ or the âbiggest discounts everâ from seemingly every website on the planet. What started as a way for big businesses like Walmart and Amazon to clear old stock has turned into a seemingly unstoppable behemoth which is ringing the death knoll for many small businesses, so Iâve decided, whether for better or for worse, to say enough is enough and wonât be partaking.
Most of us are savvy enough now to realise that many of these âBlack Friday dealsâ are either old stock that they are wanting to get rid of or products that have been bought in especially, and arenât actually discounted at all; itâs just clever marketing that makes us as consumers feel that weâre bagging a bargain, when in actual fact weâre often spending far more than we normally would or can afford. Large companies that buy in mass-produced stock are able to offer these seemingly large discounts as the reality is, it doesnât really make much of a difference to their bottom line, but that is far from the case with small businesses that offer quality products and exceptional services.
Black Friday has become so ingrained in our society now that consumers actually stop buying for most of November as they fear that they may miss out on the Black Friday deals. And because of this âFear of Missing Outâ mentality, small businesses lose most of Novemberâs income due to customers thinking that they will hold out until Black Friday.
So while we know that times are hard and the excitement around Black Friday is real, it would mean the world to us if you join in supporting small business by saying no to Black Friday this year, youâll be making a lasting impression on small business owners all over the UK. When you shop small, youâre supporting someoneâs dreamâand we couldnât be more grateful that youâve chosen to support ours.