26/08/2026
Botanic Studio — Brand Repositioning & Website Launch
Botanic Studio is the new identity for The Rose Boutique: a refined floral-design studio creating work for weddings, commercial spaces, television, events and personal tributes.
Aumworks led the brand repositioning and website launch, creating an editorial, photography-led digital presence that better reflects the studio’s wider creative practice. The project included a new visual direction, clearer service journeys, a mobile-friendly enquiry experience, and a careful domain migration designed to preserve established search visibility.
I’m pleased to share the rebrand of The Rose Boutique as Botanic Studio—now live at botanicstudio.co.uk.
This was more than a new logo or a website refresh. The business has evolved, and its digital presence needed to reflect the full range of Sarah’s work: floral design, styling and installations for weddings, corporate spaces, television, commercial projects, workshops and personal tributes.
The project involved rebranding and migrating the existing website to a new domain, while preserving established page structures and search value.
The new site was designed around a quieter, more editorial direction, allowing the photography, work, and individual service areas to take the lead.
Key elements included:
• A new brand identity and clearer studio positioning
• A new website and domain: botanicstudio.co.uk
• Dedicated journeys for weddings, corporate, TV and commercial, funerals and workshops
• A refined, photography-led visual direction
• A mobile-friendly enquiry experience
• Careful preservation of existing site structure and SEO during the migration
The aim was to create a website that feels more like the business itself: considered, creative, personal and professionally delivered.
Take a look: botanicstudio.co.uk
If your business has outgrown its current name, website or positioning, a well-planned rebrand can help the right clients understand the full value of what you offer.