unit36

10/04/2024

🕸️ SEO pitfalls are the silent killers of online businesses.

Let's dive into the 5 biggest SEO fails businesses are still making in 2024 👇

1) Ignoring User Experience: Google's algorithms are getting smarter. They now prioritise websites that offer a smooth and efficient user experience, it's not just all about the content.

2) Overlooking Mobile Optimisation: With nearly everyone browsing on their phones, if your site isn't mobile-friendly, you're losing out. Big time. It's essential to recognise that being mobile friendly and your website working on mobile are not the same thing.

3) Neglecting Local SEO: Local businesses, listen up! Local SEO is not a luxury, it's a necessity and probably one of your easiest wins for any of the more competitive key phrases.

4) Keyword Stuffing: Google is onto you. It's not about quantity anymore, it's about quality and relevance.

5) Skipping Analytics: If you're not tracking your SEO performance, you're flying blind. Ask yourself where you rank for your target key phrases, if you don't know this it's time to take action.

Remember, SEO is not a one-time thing. It's a continuous process. Keep learning, keep improving, keep analysing and watch your online presence soar. 🚀

We are not born SEO experts. We become them.

First step in mastering SEO: Acknowledge these pitfalls and work on overcoming them.

10/08/2022

The Outdoor Look are an innovative and contemporary garden design company, specialising in providing the highest quality artificial garden solutions to transform your modern outdoor space. Happy with his results from the nee we sure he was happy for us to share these stats.
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Increased Sales +407%
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Improved rankings +1035%
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New responsive ecommerce website with a more user-friendly structure.
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A website created with SEO at the forefront of the design/build.
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Increase visits, conversions and organic rankings
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08/08/2022

New Website Live - https://u36.co.uk
We are now taking on new e-commerce projects! We have capacity for 2 new clients before Christmas. Get in touch if you need help increasing sales or leads!

03/08/2022

New website launching tomorrow ⏱👀

27/03/2020

When it comes to working from home, it may at first seem like clean sailing but can quickly turn sour if you don’t do it right. Working at your home office, you can become your own worst enemy. In this article here are a few of the topics we cover :

🧑‍⚕️Taking care of your mental health
💻 Importance of a permanent workspace
📝 Structuring your day

Working from home can be massively rewarding. That's if you manage to keep your productivity levels up, but how do you do that with this Corona Virus scare?

21/03/2020

If you want to make a great first impression on potential customers, your company’s website should be both user-friendly and beautifully designed. Employing the latest web design trends will help you to attract more visitors to your site and encourage them to explore it further. This could potentially result in additional leads and sales.

Employing the latest web design trends will help you to attract more visitors to your site and encourage them to explore it further.

03/02/2020

Do you plan before you execute? 🤔⠀
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🙌 This is Ben going through a website page design with Josh. The planning process is important, not only does it give us a clear & coherent idea of exactly which way the website is going, but it gives everyone on the team a list of priorities and a sense of direction. This is extremely important for us as it makes sure everyone is on the same page (pardon the pun). ⠀
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📈 If you have departments working to achieve different aims, or going in different directions, you're only setting up to fail. You need a strategy. Once you define your strategic direction, you can get operations, sales, marketing, administration, manufacturing, and all other departments moving together to achieve the goals set by the clients.⠀
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👥 When going into a new website design, our design team and web development team like to work in conjunction with each other during the starting procedure; to make sure everything runs smoothly. This is extremely important when developing a website for it's SEO.⠀
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Interested in Web Design and/or Digital Services? Visit our website for more information - https://www.unit36.co.uk/

30/01/2020

🤔 Are you utilizing one of the best FREE tools for SEO? .
📝 Google My Business is a must-use tool for business wanting to improve their local SEO. You can find and convert customers in and around your area. You can use GMB to create posts, these are shown to people around your area when they search for a particular niche. Post up to 10 times a week. The more content, the BETTER. A post will expire 1 week after it has been up .
📷 Whilst you gather and increase traffic, you can post customer photos and link them to your profile. Customers can add their own photos! Customer photos create a strong connection with your potential buyers. Get reviews directly through Google's software. Online reviews help your business stand out among a sea of search results, it also gives your business validation to potential buyers .
🚨 This Friday (31/01/20), I'll be hosting my first 'Instagram Live' where I'll talk you through in-depth about using Google My Business for your business. This topic is not covered much, you don't want to miss it! .
Drop me a DM with your email & I'll add you to a mailing list where I remind you 10 minutes before I go live! 👇

23/01/2020

Find out why an image like this could lead your Facebook ADs to more conversions...

📲 We run Facebook ADs for a pet company called Postman Pooch , they are a growing Eccommerce business, they sell dog birthday boxes and dog subscription boxes to dogs across the UK. We recently decided to run a little test.

🐶 We ran 3 ads alongside each other. 2 with relevance to their target market and the content and intent within the AD, and a third with a random image with no relevancy to the intent of the text within the AD.

📈 We ran these ADs alongside each other for 2 weeks and sure enough, the AD that had the greatest CPC and CTR was the third random image. But why was this the case? Why did this AD do better than the others?

Facebook ADs should serve 3 main qualities. They should be distinctive, simple & memorable...

Tell us about your campaigns! We'd love to hear it 👇

17/01/2020

Having a business blog is useless if you don’t regularly create and promote original and sharable content to help prove relevance and therefore rank in search engines.. 📝

We had a question on our Instagram:

"I was wondering if there's any point in starting a blog for a person like me, without a business, but only promoting myself. For a long time, I've been longing to start a blog because I love writing but I don't know if they're still good or getting outdated."

Sure the idea that the optimal length of blog posts should be around 1,000-words long is dying out. But content is still king, even in 2020!

Did you know that nearly half of the online population reads blogs? And more and more people would opt to read a longer blog...

Long-form, information-packed articles spanning between 1,000 – 7,000 words long are becoming popular due to the high rate of traffic they attract. In fact, blog posts that are over 3,000 words in length tend to receive the most internet traffic.

These blog posts aim to be evergreen, in-depth yet easy-to-read articles that are almost like mini e-books. Packed with pictures, animations and videos that make all that information easy to digest.

Did we mention that writing these kinds of blogs are killer for SEO? 🤔

13/01/2020

If your business has a poorly designed website on mobile, 57% of internet users won't recommend it to others. Your website should be a reflection of your business, and if it doesn't look good on mobile, you risk putting off potential customers. With that being said, 85% of people think that a mobile site should be as good or better than its desktop version. With more and more people using mobile devices to browse the internet, many website development projects have taken a "mobile-first" approach! 📲