03/09/2026
£1,420 + $1,095 in digital product sales sounds pretty good, doesn’t it? 👀
But roughly £636 of that is left after VAT and ad spend.
And that’s BEFORE I’ve factored in payment/platform fees, corporation tax on taxable profits... or the hours I’ve spent building, testing and tweaking everything behind the scenes 🫠
And that’s exactly why I wanted to share this.
Because I keep seeing the same message online:
Create a digital product.
Build a funnel.
Make passive income.
Scale to six figures.
And whilst I absolutely believe there’s a HUGE opportunity in digital products, there’s a whole lot of work, testing and investment conveniently missing from that story.
Do I intend to scale this?
🌴 Absolutely
Do I intend to tell you it’s going to happen overnight?
🌴 Absolutely not.
I’m taking almost 12 years of marketing experience and applying it to building the digital product arm of my own business, testing different platforms, funnels, markets, ads, products, upsells and strategies as I go.
Some of it will work.
Some of it won’t.
Some of it will probably have me questioning every marketing decision I’ve made since 2014. 😂
But I’ll share the reality of it 💃
The numbers. The experiments. The wins. The expensive lessons.
And eventually, more of what I’m learning about building these systems for other businesses too.
Follow along if you want the real, honest version of building and scaling digital products. ☀️🌴
