Quickfire Digital

02/11/2026

Apollo Pac (formerly Swiss Pack) supplies flexible packaging to businesses across Europe. But with complex product specifications, multiple regional domains and time-intensive manual processes, its existing ecommerce setup was holding back the next stage of growth.

We partnered with the team to migrate to Shopify, creating a more streamlined purchase journey for both stocked products and custom packaging.

From a bespoke pouch configurator with artwork uploads and quantity-based pricing to localised storefronts across the UK, France, Italy and Spain.

The result? A stronger foundation for the rebrand, more efficient customer journeys and future international growth.

Read the full case study 👉 https://www.quickfiredigital.com/case-studies/apollo-pac/

30/10/2026

🔥 Celebrating some amazing Quickfire anniversaries! 🔥

Caitlin Telford - 3 years of content marketing, socials, the occasional running around in London with the event team, and being our totem Gen Z gem!

Max Po***ck - 2 years of front-end development, always on top of everything (we’re sure he’s got extra hours in the day), and the go-to for dog walk routes!

A huge well done to you both! Here’s to many more years of success together. 🙌

29/10/2026

96% of consumers are open to being loyal to a brand. So why are retailers investing in the wrong areas to earn it?

47% of consumers say fast, reliable delivery encourages loyalty. Yet, only 19% of retailers plan to prioritise it.

Our research shows a disconnect between what customers value and where retailers are focusing their efforts.

Catch the full story 👉 https://retailtimes.co.uk/retailers-are-investing-in-the-wrong-areas-to-win-customer-loyalty-research-finds/

PS if you’d like to explore the full findings, grab your copy of The State of Ecommerce Report in the comments.

UK retailers are at risk of investing in the wrong areas to build customer loyalty, with a significant gap emerging between what retailers plan to prioritise

28/10/2026

Is your Shopify store ready to be the answer AI gives?

We’re not here to pretend we’ve cracked the AI search algorithm (if only it were that simple).

But we do know Shopify, and we know how to build the right foundations for AI-driven discovery.

From structured product data and Shopify’s native taxonomy to product pages built to convert, the technical details matter.

At Quickfire, we build and optimise Shopify stores to help ambitious brands stay ready for what’s next.

Want to get your store’s foundations in shape? Let’s talk.

Chat to our team 👉 https://www.quickfiredigital.com/contact/

23/10/2026

New Shopify update. New tool. New “must-read” trend.

Suddenly you’ve got what feels like a million tabs open and very little clarity on what actually matters.

Our weekly newsletter cuts through the noise with:

👉 The Shopify news you actually need

👉 Tools and resources worth your time

👉 Some Quickfire behind the scenes insights

Sign up today. Just in time for our next release.

🔗 https://1975eaf5.sibforms.com/serve/MUIFAEv4pdfrwQZ9ylZGkbh6VMnkyiqiM2mcEFtNtPa02DRCFLctEjzSDwocjkXjQ_tu9AHqAM8U7h-pcG3Qv_1x1hdxXxXjjADvZu90ISOGT-8LVCGItfJ_7GvfvAcY2opzYXb6_KjQ_0xczAZ-EEuJkQZAnDTXaGXCTTmUWb-fJjPS9I6axEn4LXhfZskdP2MMLOVH4X0JhHvD

22/10/2026

It’s no secret that acquisition costs are rising.

That makes turning first-time buyers into repeat customers more important than ever.

In our latest blog, we’ve brought together insights from Get Better, LoyaltyLion, Rebuy and Reveni from The State of Ecommerce Report to explore four strategies for strengthening retention, building loyalty and increasing customer lifetime value.

From building a community that drives real commercial value to making more of the post-purchase experience, here’s where brands can focus to turn one-off purchases into long-term growth.

Read the blog 👉 https://www.quickfiredigital.com/insights/how-to-increase-customer-lifetime-value-4-strategies-beyond-the-first-purchase/

Discover how to increase customer lifetime value (CLV) with four ecommerce strategies focused on customer retention, loyalty programmes, community and post-purchase experiences. Learn how to turn first-time buyers into repeat customers and drive long-term growth.

20/10/2026

SEO isn’t dead. But search has fundamentally changed.

For 20 years, search visibility meant ranking of page one of Google.

Today, shoppers are asking AI assistants detailed questions and expecting immediate, direct answers – changing what it means to be discoverable online.

StudioHawk Co-Founder & Managing Director, Anthony Barone breaks down what brands need to rethink to stay visible:

✅Writing for questions, not just keywords

✅Being clear about who products are (and aren’t) for

✅Making content easy for AI to crawl and understand

✅Keeping product information consistent across every channel

✅Measuring AI visibility and conversion alongside organic

The core fundamentals of SEO remain crucial. But leading brands are looking beyond search rankings to ensure their full brand experience is recommended by AI.

Want more insights like these?

Download The State of Ecommerce 👉 https://www.quickfiredigital.com/white-papers/the-state-of-ecommerce-2026/?utm_source=facebook&utm_medium=social&utm_campaign=the-state-of-ecommerce-2026

16/10/2026

🚨 New Client Win 🚨

Enter Vera Wang👇

A former figure skater, ex-Vogue editor and a designer who helped redefine the modern wedding dress, Vera Wang has grown into a lifestyle brand spanning bridalwear, fragrance, ready-to-wear and homeware.

Now, we’re teaming up to help the brand continue to grow on Shopify.

A huge thank you to Yasamine Beheshti and the team for trusting Quickfire to be part of the journey!

Watch this space 👀

Looking to optimise your existing Shopify store? Let’s talk 👉 https://www.quickfiredigital.com/contact/

15/10/2026

The biggest migration mistake? Rebuilding the same problems on a new platform.

Migrating to Shopify is an opportunity to rethink how your store works, not simply recreate what was there before.

That means challenging legacy integrations, simplifying the customer journey and enabling your team to keep improving long after launch.

Success should not be judged on day one. The real value comes from what you do next, using customer data to optimise the experience and drive long-term growth.

In our State of Ecommerce Report, Quickfire Co-Founder Martin Harper shares 5 ways to get more from your migration.

Read the chapter in the full report 👉 https://www.quickfiredigital.com/white-papers/the-state-of-ecommerce-2026/?utm_source=facebook&utm_medium=social&utm_campaign=the-state-of-ecommerce-2026

14/10/2026

With BFCM approaching, how much more could your team achieve if they could test, optimise and act on real customer behaviour without waiting in the developer queue?

From smarter onsite offers to a more connected tech stack, there are opportunities to make your existing traffic work harder before peak trading hits.

But where should you focus and what can you realistically change before then?

We are teaming up with Rebuy to answer exactly that.

Join Quickfire Co-Founder Nathan Lomax and Rebuy General Manager - UK & EMEA Valeria Granda as they explore practical ways to improve your onsite strategy, move faster and make the most out of the BFCM period.

Sign up here 👉 https://www.linkedin.com/events/ecommengine-beyondtheclick7506361575973453824/theater/