Quickfire Digital

03/09/2026

🚨 New Client Win 🚨

Enter Bunker Storage👇

Bunker specialises in high-end modular workshop storage, garage tool cabinets, and heavy-duty van security systems — combining rugged industrial design with professional-grade performance and a 10-year warranty.

We’re excited to be partnering with the team to launch a new Shopify store built specifically for the European market, starting with the Netherlands, Belgium, France and Germany.

Our focus? Creating a premium ecommerce experience that brings Bunker’s modular product range to life, makes considered purchases easier, and lays the foundations for continued growth across Europe.

Watch this space 👀

Looking to scale your ecommerce brand internationally? Let’s talk 👉 https://f.mtr.cool/32ic2hxr7c

31/08/2026

An end-of-life announcement can force a decision.

But it shouldn’t make the decision for you.

For many ecommerce merchants, an end-of-life deadline can mean upgrades, increased maintenance costs and pressure to make a technology decision that may have been deferred for years.

But before investing in another upgrade, there’s a bigger question to ask: Are you paying to preserve the problem?

If your platform is already creating operational friction, requiring constant developer input or limiting how quickly your team can move, an end-of-life announcement could be an opportunity to step back and reassess.

Because replatforming shouldn’t start when your existing platform stops being supported.

End of life should be the trigger to start the conversation – not the deadline for finishing it.

We explore when it’s really the right time to move to Shopify, and why the decision should start with your business operations rather than your platform’s feature list.

Read the full blog 👉

Adding more products, campaigns, integrations and customers can create operational friction that legacy architecture simply can no longer support. Sometimes this friction builds gradually; other times, it arrives with a hard deadline – an end-of-life announcement, withdrawn support, or a costly ma...

28/08/2026

AI is already changing how people shop.

But what happens when it sends someone to your Shopify store?

They might know exactly what they want. They might have compared six products before they arrive. Or they might not know your brand at all.

Either way your PDP needs to answer the questions AI can’t:

That takes more than good copy. It takes considered design, smart UX and development that removes friction.

We design and develop Shopify experiences built to turn AI-driven traffic into sales.

AI might get them to your site. We help make sure your site wins the sale.

Seeing more traffic from AI? Drop us a message 👉 https://f.mtr.cool/2xh7jvfyof

27/08/2026

If you’re finalising your peak season plan, it might be time to leave last year’s tactics behind.

Our Co-Founder Fred Cohen contributed to Tapcart’s 2026 BFCM Report, alongside other partners and operators across the ecommerce ecosystem, built on a survey of 1,200+ real shoppers, not recycled predictions or last year's playbook.

It’s built to be read in one sitting: skimmable, actionable, and genuinely useful heading into peak season, not another 40-page report that sits in your downloads folder.

If you’re planning for BFCM, this is one to have on your radar.

Grab the report 👉 https://f.mtr.cool/53tdzus4mg

26/08/2026

Have you been to Engage with Ecommerce before?

No? Here’s what you can expect 👇

This is THE event. The big banana. The next best thing to Glastonbury.

(Okay… maybe a slight exaggeration. But only slight.)

Expect real, unfiltered insights from top speakers, content you’ll actually want to take notes on, and networking with people who genuinely “get it.”

No hard sells. No awkward pitching. Just good conversations, fresh perspectives and ideas you can take back to work the next day.

Oh, and did we mention the open bar?

Join us 7th October at Batch Ldn 👉 https://f.mtr.cool/5nsxph4j7l

25/08/2026

Tomorrow’s the day.

Your ecommerce tech stack might be full of great tools. But are they actually working together?

Tomorrow, Quickfire Co-Founder Nathan Lomax and Get Better Founder Rich Evans are getting into the reality of disconnected customer data, siloed teams, and the growing debate between consolidation and best-of-breed tools.

If your email, SMS, loyalty, reviews and customer support all live in different places, this one’s for you.

📅 Tomorrow | 10am

Join us for Ecomm Engine 👉 https://f.mtr.cool/rvtiyjz6f6

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24/08/2026

45% of consumers report frustrations with AI-powered shopping tools.

The biggest issues? Generic recommendations, poor search relevance and being shown products that are out of stock.

Our latest research* found that 45% of consumers want to discover products directly on a retailer’s site, while 26% are happy to shop through relevant recommendations made by brands.

So, while merchants are under pressure to create the experiences customers expect, adding more AI tools isn’t necessarily the answer.

If the technology isn’t delivering relevant, useful experiences, it risks alienating the very shoppers you’re trying to convert.

Discover the key findings in our latest Retail Times feature 👇

Thinking about your next platform move? Start with our Migration Playbook 👉 https://f.mtr.cool/khjuzwjaqk

*Research commissioned by Quickfire and carried out online by Yolo Communications.

20/08/2026

Your Shopify migration can be technically perfect and still cost you organic traffic.

SEO needs to be part of the migration plan from day one. Not something you think about once the new site is live.

From redirect mapping and technical SEO audits to content consolidation and post-launch monitoring, there are some critical steps to get right if you want to protect your rankings.

Tom Ghandi, Founding Partner of Pion333rs has broken down 6 SEO considerations every ecommerce brand should have on it’s migration checklist.

Read the full breakdown 👉 https://f.mtr.cool/mywzjygtkq

Protect your SEO during a Shopify migration with 6 essential steps to safeguard rankings, organic traffic and long-term growth.

14/08/2026

68% increase in conversion rate!

That’s what they achieved upgrading their existing Shopify store.

Brindisa was operating on an older Shopify framework that lacked flexibility and relied heavily on hard-coded Liquid changes.

We upgraded their store to our bespoke Shopify theme, with a focus on giving the team greater flexibility while improving the customer journey and conversion.

This included a more modular experience with flexible content blocks, a new Metaobject-powered recipe system, and improved delivery, pre-order and discount journeys.

We also streamlined the tech stack and made greater use of Shopify’s native functionality, giving Brindisa more control over their site and content.

The result? 5 months post-launch, Brindisa has seen a significant increase in sales and a 68% increase in conversion rate.

Read the full case study here 👉 https://f.mtr.cool/yjhhxfufwm

13/08/2026

Your Klaviyo flows might not have a flow problem.

They might have a data problem.

When browse abandonment underperforms, cart recovery feels inconsistent, or retention revenue starts to stall, the instinct is often to tweak the messaging or add another automation.

But what if the real issue sits further upstream?

Klaviyo can only act on the data it receives. If product views are missed, carts aren’t reliably captured, or shoppers remain anonymous for too long, your flows are working with an incomplete picture of the customer.

Edward Upton, CEO & Founder of Littledata explores in our latest guest blog that the data problems that could be quietly limiting your Klaviyo flows — and what Shopify brands can do about them.

Read the full article 👉 https://f.mtr.cool/njovhmnkma

Littledata Guest Post: Learn how Shopify brands can improve Klaviyo flows by fixing the customer data behind them. From browse abandonment and cart recovery to retention marketing, discover why accurate data is key to more relevant, effective email automation.