affinity

affinity We're an award-winning, full-service digital agency that helps companies grow – from start-ups to SME Affinity is a fully integrated award winning agency.

Specialising in website development, design, creative campaigns and online marketing. We have been promoting regional, national and international clients since 1986. From basic static websites through to fully customised e-commerce operations, the design, build, project management and development teams at Affinity have a wealth of experience in bringing a client’s online vision from concept throug

h to realisation. The Company has invested in and developed it’s own market-leading content management solution. The Affinity Control Centre™ is used by many companies from international airports and worldwide e-retailers to numerous local businesses, all of whom need to be able to control, update and maintain their own websites both in-house and in conjunction with agency teams. Our Marketing team helps businesses gain exposure through a number of services which include Pay Per Click management, Search Engine Optimisation and Social Media Marketing. Recognised as a Top 100 Digital Agency and as a Google Partner Agency”, Affinity is a company that you can safely and confidently entrust all your online communications requirements to, now and into the future.

Introducing Better Meta 🚀Meta advertising is evolving fast, and old tactics simply don’t deliver the same results anymor...
29/05/2026

Introducing Better Meta 🚀

Meta advertising is evolving fast, and old tactics simply don’t deliver the same results anymore.
Our new guide explores Meta advertising channels, their advantages, and what the future looks like for eCommerce brands 📈

Download it now from the Affinity Knowledge Hub 🔗 https://www.affinityagency.co.uk/we-are/affinity-knowledge-hub/better-meta/

Millennial vs Gen Z marketers….  📱📈Looking for a full-service marketing agency? Head to the link in bio to read all abou...
20/05/2026

Millennial vs Gen Z marketers…. 📱📈

Looking for a full-service marketing agency? Head to the link in bio to read all about our services 🔗

🎂 A refreshed digital experience for Sponge!We worked closely with Sponge’s internal team to modernise the website exper...
15/05/2026

🎂 A refreshed digital experience for Sponge!

We worked closely with Sponge’s internal team to modernise the website experience with improved UX, clearer customer journeys and a refreshed creative direction ✨

The result is a more engaging ecommerce experience that feels easier to shop while still retaining the flexibility of their bespoke platform.

Read the full case study 👉 https://www.affinityagency.co.uk/work/sponge-ux-creative-partnership/

The first quarter of 2026 is done and dusted, and we’ve rounded up our top updates from the marketing world! 🚀📲 TikTok i...
08/05/2026

The first quarter of 2026 is done and dusted, and we’ve rounded up our top updates from the marketing world! 🚀

📲 TikTok is off to a shaky start
🤖 AI chatbots are bringing ads to their platforms
💖 Instagram brings some new updates
💻 Google releases Ads Editor 2.12
🩵 Meta pushes AI further into its systems
🤳 Concerns around social media addiction grow
✍️ Google rolls out more automations
🧑‍💻 AI leans on Reddit and LinkedIn
🛒 Shopify expands into AI
🧪 Google launches experiment centre

Wanna know more? Read our latest article for all the ins and outs this quarter 👉 https://www.affinityagency.co.uk/2026/05/08/q1-marketing-recap-2026/

🔬 Supporting Better Equipped’s growth with a refreshed Magento 2 platformBetter Equipped, a long-established supplier of...
25/03/2026

🔬 Supporting Better Equipped’s growth with a refreshed Magento 2 platform

Better Equipped, a long-established supplier of science equipment to UK schools, partnered with Affinity Agency to take over management of their Magento 2 website - covering hosting migration, platform maintenance, and ongoing development support.

As the business looked to expand beyond its core secondary school audience into professional, university and laboratory markets, the website needed to evolve to support this shift.

Our work included:
⚡ A refreshed homepage and improved UX
🧭 Clearer navigation and audience segmentation
🔎 SEO considerations to support growth in new markets
🧪 A more professional platform to support laboratory and commercial buyers

The result is a stronger digital platform designed to support Better Equipped’s growth into new markets while continuing to serve their core education customers.

Read the full case study here 👉 https://www.affinityagency.co.uk/work/better-equipped/

Running Meta Ads for your business? 📊Unlock the secrets to stronger paid social performance with this dos and don’ts gui...
18/03/2026

Running Meta Ads for your business? 📊

Unlock the secrets to stronger paid social performance with this dos and don’ts guide ⭐️

✅ DO choose the right campaign objective – selecting the correct objective (such as leads, traffic or conversions) helps Meta optimise your ads for the results you actually want.

❌ DON’T make your audience too narrow – overly restrictive targeting can limit reach and make it harder for the algorithm to find the right users.

✅ DO test multiple creatives – experimenting with different visuals, videos and copy helps identify what resonates most with your audience.

❌ DON’T run just one ad variation – testing multiple ads allows the algorithm to learn and optimise for better performance.

✅ DO monitor performance regularly – reviewing metrics like CTR, conversions and cost per result helps you continually improve campaigns.

❌ DON’T set and forget campaigns – paid social requires ongoing management to keep performance strong.

Feel like you need more support? See what paid social services we could offer your business 👉 Link in bio.

Thinking about running Google Ads for your business? 🔎 We’re breaking down the biggest myths - from keywords to strategi...
19/02/2026

Thinking about running Google Ads for your business? 🔎 We’re breaking down the biggest myths - from keywords to strategies.

Swipe through to see 5 common Google Ads misconceptions, and the truth behind them 👉

Got more questions? Drop them in the comments ⬇️ Or head to our site to learn more about Affinity’s paid search services > Link in bio

An evening at Shopify Partner Connect 🌐The Affinity team joined Shopify experts and fellow partners to explore new platf...
13/02/2026

An evening at Shopify Partner Connect 🌐

The Affinity team joined Shopify experts and fellow partners to explore new platform updates, exchange insights, and connect with the wider ecosystem 🤝

Staying close to the latest developments helps us deliver even better solutions for the eCommerce businesses we support 🚀

🔗 Read the full article here 👉 https://www.affinityagency.co.uk/2026/02/12/affinity-at-shopify-partner-connect-evening/

🛒 Supporting long-term growth for Chessington Garden Centre with ShopifyChessington Garden Centre partnered with Affinit...
29/01/2026

🛒 Supporting long-term growth for Chessington Garden Centre with Shopify

Chessington Garden Centre partnered with Affinity to migrate from Magento 2 to Shopify - creating a more stable, scalable eCommerce platform 🌱

We completed the Shopify build, refined UX, and delivered key integrations resulting in:
⚡ Improved site stability & performance
🔗 NavConnect integration
🚚 Streamlined delivery with Metapack
📱 A fully responsive, easy-to-manage site

Read the full case study here > https://www.affinityagency.co.uk/work/the-chessington-garden-centre/

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