Absolute Design

Absolute Design Magento and Shopify eCommerce, Digital Marketing & Brand Consultancy.

Jumping in with both feet to help Splash About move from a headless architecture on Magento 2. We review the case for a ...
28/04/2023

Jumping in with both feet to help Splash About move from a headless architecture on Magento 2.

We review the case for a standard Magento frontend vs. headless architecture, in terms of maintenance, performance and return on investment. How do you go about removing headless architecture on Magento 2?

Splash About had previously commissioned a Magento 2 website, which had been implemented with a headless architecture using NextJS. Although technologically advanced, the current setup was causing headaches for the client who were struggling to integrate new features due to a setup that was highly bespoke and required extensive development, even for a small change such as a new form field. For this reason, the client wanted to switch back to a traditional Magento website with a standard frontend. We came up with a plan to convert the headless website to a traditional Magento storefront, which could more easily be customised and extended, thanks to Magento 2’s open ecosystem of modules, plugins and extensions.

The end goal was to deliver a solution that:

• Is more portable.
• Integrates easily with other Magento 2 frontend solutions.
• Uses common Magento 2 standards that require much less development time compared to a bespoke build.
• Is not ‘locked in’ to any one developer.

Read our full case study to discover the benefits of headless vs traditional frontend for Magento 2: https://www.absolute-design.co.uk/blogs/case-studies/making-a-splash-about-headless-vs-traditional-frontend-for-magento-2

28/04/2023

It's world design day guys!! So what better time to showcase some of our work.

Powerful brand strategy can transform your organisation, bringing a recognisable and coherent experience to your customers. We work with marketing teams and business owners to help reinvigorate their brands through brand strategy and creative design campaigns.

We want to help bring brands to life, our goal as a creative agency is to partner long-term with clients, forming strong professional relationships to help businesses connect with their audience and help deliver a measurable difference.

Like what you see? Need a hand? Want to work together? If so, please get in touch so we can discuss your next project: https://www.absolute-design.co.uk/pages/graphic-design

GA4 countdown has begun, only a few weeks to go...Universal Analytics is set to reach end of life as of the 1st July 202...
25/04/2023

GA4 countdown has begun, only a few weeks to go...

Universal Analytics is set to reach end of life as of the 1st July 2023, meaning if you have not swapped over to the latest GA4 property yet, you could be losing historical analytic data as well as having the opportunity to get used to GA4.

While you will still have access to your Universal Analytics data for 6 months after the 1st July 2023 deadline, you will need to export and import this data into GA4 so that you can use it in your planning & analysis. Note only the following data types can be imported: User data, Cost data, Product/item data. Campaign data, Content data and Custom data cannot be imported.

Google is offering a free automatic setup for GA4 but this may not reflect your business requirements for tracking and the data you want to collect, so we would advise you to reach out to your Account Manager, and / or your SEO agency to get GA4 setup.

Below is a checklist to make sure you're up-to-date:

• Install and configure GA4 account.
• Work with your eCommerce agency/seo agency to set GA4 up on your website with the correct tracking requirements.
• Familiarise yourself with the new look and feel of GA4.
• Export historical data from Universal Analytics and store securely.

If this is something you would like help with, please get in touch: https://www.absolute-design.co.uk/blogs/insights/let-us-help-support-and-maintain-your-website

Want to get more out of your eCommerce agency?Firstly, it's important to have a team of knowledgeable and empathetic sup...
17/04/2023

Want to get more out of your eCommerce agency?

Firstly, it's important to have a team of knowledgeable and empathetic support staff who are dedicated to resolving customer issues quickly and efficiently. Providing ongoing training and development opportunities for you and your team can help stay up-to-date with the latest product updates and best practices.

At Absolute we understand how valuable it is to have a support agency that is on hand to help support you with your growing site, from understanding your business and goals, to providing you with the tools and expertise you need to succeed.

Read our full article to find out how we can help support your site: https://www.absolute-design.co.uk/blogs/insights/reasons-to-choose-absolute-design-as-your-support-partner

Social media channels have become an increasingly important way to promote your business online. They are key to buildin...
10/03/2023

Social media channels have become an increasingly important way to promote your business online. They are key to building strong connections with your customers and a great way to boost your online sales.

75% of B2B buyers use social media to make buying decisions* and 43.5% of internet users leverage social networks for online brand research when making buying decisions.

When was the last time you posted on your social media? Are your posts visually appealing and follow brand guidelines? Have you thought about using video for that extra level of engagement?

At Absolute, we are on hand to help with all of your social media marketing needs, from creating creative videos, to helping with paid advertisements. Get in touch to see how we can help boost your online performance.



https://www.absolute-design.co.uk/blogs/insights/using-social-media-to-boost-your-online-presence

The end of PostScript Type 1 fonts is here.Type 1 fonts, which are also known as PostScript fonts, are an old format of ...
10/03/2023

The end of PostScript Type 1 fonts is here.

Type 1 fonts, which are also known as PostScript fonts, are an old format of fonts created and developed by Adobe in 1984 which have been replaced by larger font sets called OpenType which are now the industry standard.

Adobe applications are no longer going to be able to recognise the presence of Type 1 fonts even if they are installed on your OS. For documents that currently use an old Type 1 font you will get that dreaded “missing fonts'' notification.

If you have any questions about Type 1 fonts or are unaware if your current literature is using these fonts, please do not hesitate in getting in contact with us and we will advise you on what steps you may need to take: https://www.absolute-design.co.uk/blogs/insights/end-of-support-for-postscript-type-1-fonts

27/02/2023

Do you need help with a Magento or Shopify site or maybe support in the day-to-day running of your existing site?

Absolute are an expert eCommerce agency and an Adobe Bronze Solutions Partner. Our team is certified in Adobe Commerce, Magento Open Source and Shopify.

So please get in touch for a no obligation, highly accurate estimate and timeline for a new Magento or Shopify eCommerce site.

Address

Haddon House, Millicent Road
Nottingham
NG27PZ

Opening Hours

Monday 8:30am - 6pm
Tuesday 8:30am - 6pm
Wednesday 8:30am - 6pm
Thursday 8:30am - 6pm
Friday 8:30am - 6pm

Telephone

+441159534800

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