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27/10/2026

For Journey Further, growing search revenue for one of its clients meant looking at where Microsoft Advertising could play a bigger role.

With competition and rising CPCs on Google Ads making growth more challenging, the team expanded its Microsoft Advertising activity using its existing Google Ads structure.

The results:

• 111% increase in generic sales year on year in Q2
• 79% increase in revenue year on year in Q2
• 7% increase in conversion rate while scaling spend

As a ClickTech Partner, Journey Further had our team on hand to help with platform issues, giving them more time to focus on strategy.

Amish Adodra, Senior Manager at Journey Further, shares the approach and results in the full case study.

Read it here → https://vist.ly/5q64h

21/10/2026

ClickTech is now a badged TikTok Marketing Partner specialising in Channel Sales! 🥳

Our VP of Partnerships, Heritage, attended TikTok’s Global Partner Summit in New York and came back incredibly excited about what’s ahead for advertisers on the platform.

What stood out most was how much momentum there now is behind brands taking TikTok more seriously as an advertising channel, especially around creative, discovery, and audience engagement.

We’re now able to support advertisers and agencies with:
- Campaign onboarding support
- Account audits
- Creative guidance and best practices
- TikTok ticket support through the Partner Portal

Whether you’re exploring TikTok for the first time or already running activity, our paid media specialists are here to help you get campaigns live, test creative ideas, and understand how TikTok could fit into your wider growth strategy.

If you’d like to find out more, register your interest here and the team will be happy to chat: https://vist.ly/5paxv

15/10/2026

Google Ads was already performing well for our partner Web2Media’s client. The team saw an opportunity to build on that success by introducing Microsoft Advertising across 15 new markets.

The results:

• 15 new Microsoft Advertising accounts launched
• Approximately 5% increase in total conversions
• Microsoft revenue equivalent to 3–10% of Google Ads revenue, depending on the country

The expansion also supported the client’s wider international growth, with overall revenue up 50% year on year.

Paid Search Manager Mads Nygaard shares how the team took what was working on Google and adapted it for Microsoft, and why he recommends avoiding daily automatic imports.

Read the full case study for his approach to scaling across markets, from campaign structure to product feeds → https://vist.ly/5nhnz

13/10/2026

Awards season is in full swing, and it was great to see so many of you celebrating at the US Search Awards! 🎉

We sponsored this year’s photo backdrop and have really enjoyed seeing your team photos from the night.

A special shout-out to our partners Journey Further and – fantastic to see your work recognised with a place on the shortlist! 👏

Congratulations to all the winners and finalists, and of course Don't Panic Events for organising another brilliant evening!

24/09/2026

Laura and Niki from the ClickTech team have been busy bees in Dublin! 🐝

First stop: they caught up with the teams at TikTok and Microsoft Dublin HQs, to chat over our partnerships and exciting future plans together.

Then it was on to the Global Search Awards, which we were proud to sponsor. It was fantastic to see some of our valued partners in person. Nothing beats that face time!

Props to Don't Panic Events on another night to remember!

And of course, huge congratulations to all the winners 👏 so much talent in one room!

Phew! All in a day's work 😅

22/09/2026

37.5% more booked jobs. Virtually no change in CPA.

How did Lachi Media - Results Guided Marketing Agency grow a client's Microsoft Advertising campaigns without paying more per job?

The key change: feeding actual booked jobs back into Microsoft Advertising as offline conversions, giving campaigns a clearer signal than online leads alone.

Combined with a rebuild of account structure and targeting, the results:

→ Booked jobs up 37.5% quarter over quarter
→ CPA held nearly flat ($51.69 → $51.16)
→ Gross profit per paid job up 7.5%

"We appreciate the support and expertise the ClickTech team brings to the partnership. They understand agency needs, communicate clearly, and help us get more value from Microsoft Advertising for our clients." — Roy Danino, Co-Founder, Lachi Media

Read the full Lachi Media case study to see what changed: https://vist.ly/5jcq9

16/09/2026

"We’re starting to invest more in Microsoft Advertising rather than it being an afterthought after Google."

Paid media agencies: If your sole focus is Google, you're missing out on serious client growth.

Partnering with ClickTech HUB gives your agency:

🔹 Direct support faster & more detailed than big-tech direct channels
🔹 Exclusive access to Microsoft betas & hidden opportunities
🔹 The tools to make your agency dramatically more competitive

Watch Rob Stanley-Jones, Paid Search Partner at Open Partners, explain how ClickTech transformed their Microsoft strategy 👀

Want that extra edge for your agency and clients? Check out the ClickTech Partner Program ⬇️
https://vist.ly/5imtf

03/09/2026

Such a proud moment for the ClickTech team! 🎉

We're beyond excited to announce we've been nominated for FOUR awards at the Microsoft Advertising Partner Awards 2026!

We've been named a finalist in the AI Innovation Award category (not once, but twice!), as well as for Omnichannel Performance Partner of the Year, and our very own Niki Grant is a finalist for Trailblazer of the Year 🚀

This recognition means so much — it reflects all the hard work we put in to deliver innovation and measurable impact for our customers. We truly value our relationship with Microsoft, and it feels so special to be recognised by them in this way.

Thank you to everyone who helped bring this work to life 🙏

Can't wait for the event in November! 🥂

02/09/2026

🚨WEBINAR TOMORROW 🚨 Retail Readiness: Planning for Peak Season Success

Black Friday prep starts now (yes, really).

Tomorrow at 11am BST, we're joined by Microsoft Advertising's Lucas Gordon and our own Niki Grant to talk retail trends, campaign fixes, and what actually moves the needle during peak season.

On the agenda:
🛍️ Shopping & Performance Max optimisation — get more visibility before demand spikes
🎯 Audience strategy — reach the right shoppers at the right point in their journey
✨ Creative refreshes — keep your promos and messaging feeling new through Q4
📈 Peak season best practices you can put into action straight away

Black Friday waits for no one. Save your spot 👇
https://vist.ly/5gyfg

19/08/2026

"We're spending more on Microsoft Ads now than Google." 📈

That's the shift Matt Beswick made after taking Microsoft Advertising seriously, and partnering with a team who could back it up.

The result: considerably more revenue this year.

Here's what that partnership with ClickTech actually looked like:

✅ In-depth account & audience audits to sharpen targeting
✅ Dedicated 1:1 account management for ongoing strategy
✅ Ad vouchers to scale spend and revenue with confidence

Microsoft Ads can outperform Google spend for the right accounts, but the results come from having the right partner in the room.

Want this kind of support for your agency's PPC performance?

Join the ClickTech Partner Program today: https://vist.ly/5fcbf

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St James Place House, 7 Castle Quay
Nottingham
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Website

https://www.clicktech.com/

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