TLG Design Studio

TLG Design Studio Brand Identity Design | Brand Strategy | Graphic Design | Packaging Design | Print Design | Digital Assets | Illustration | Design Retreat Days

My skills range from illustration, graphic design, logo design, branding, brand identity, bespoke wedding stationery and print. If you would like to ask about any of the services I can offer, please contact me on the details below:

[email protected]


All images, illustrations and designs are copy right to tlg design.

30/10/2026

Yep, some of my designer essentials I couldn’t live without 🫶🏼

“I always felt that she was just as invested in getting the final result right as I was.” 🤍Words like this are why I lov...
29/10/2026

“I always felt that she was just as invested in getting the final result right as I was.” 🤍

Words like this are why I love what I do.

Collette has spent almost ten years building Hounds ’n’ Harmony into something really special, her approach to dog behaviour is thoughtful, evidence-led and deeply caring, and her brand needed to say exactly that.

So we started with conversation. Her values, her experience, her philosophy. The identity grew from there, from the colour palette and typography to the four symbols representing the pillars at the heart of her approach.

Swipe to read Collette’s full words and see some of the finished brand.

If you’ve been in business a while and your brand no longer reflects how far you’ve come, you’re not alone. It’s one of the most common things I hear, and one of the most rewarding things to fix. 💛

Thank you, Collette, for your trust and such kind words. It was an absolute joy.

Brand Identity & Creative Direction by TLG Design Studio

Thinking about a rebrand for the New Year! Send me a msg! I’d love to hear about your business.

Look closely. When I started on Hounds ‘n’ Harmony, I knew the icon couldn’t be a paw print or a bone. Collette’s work i...
22/10/2026

Look closely.

When I started on Hounds ‘n’ Harmony, I knew the icon couldn’t be a paw print or a bone. Collette’s work is about looking beyond what you can see on the surface, so the symbol needed to do the same.

It’s inspired by the subtle structure of a dog’s nose, with mirrored organic forms for balance and connection. The suggestion of two eyes represents insight: her ability to read the relationship between dog and owner.

Observation → Understanding → Transformation.

I even gave the “H” in the wordmark custom curves so the type and the icon feel like one family.

Which part of a logo do you notice first, the symbol or the type?

Brand Identity & Creative Direction by TLG Design Studio

Hounds 'n' Harmony



Brand identity designer, brand icon

No founder wakes up thinking, "Today's the day I need a new logo."What you really want is...To stop feeling like you hav...
20/10/2026

No founder wakes up thinking, "Today's the day I need a new logo."

What you really want is...

To stop feeling like you have to explain why you’re worth the investment.

To feel excited handing over your business card & marketing materials.

To see packaging that reflects the quality inside.

To know every touchpoint tells the same story.

That's the real transformation branding creates. Not because beautiful design changes your business.

Because it changes how confidently you share it, your story, and confidence has a ripple effect.

It influences how you speak.
How you price.
How you're perceived.
And ultimately... How your business grows.

Don’t we all need that founder confidence at times? :)

Meet Hounds ‘n’ Harmony I’m so excited to share Collette’s new branding.Collette’s story is what makes this business so ...
15/10/2026

Meet Hounds ‘n’ Harmony

I’m so excited to share Collette’s new branding.

Collette’s story is what makes this business so special. After a successful career in HR, she returned to her lifelong love of working with dogs, inspired by her own journey with her Border Collies and the difference the right understanding made. Since launching in 2016, she’s built a practice around behaviour, boarding and kinesiology for owners.

So the brand needed to feel as considered as her approach. Most dog training branding is bright and playful. This needed to be something different: calm, premium and consultancy-led, so owners who are overwhelmed immediately feel reassured.

At the heart of it is the brand icon, inspired by the subtle structure of a dog’s nose, with mirrored organic forms that represent observation, understanding and transformation.

Around it, a palette of forest emerald, aubergine, ivory and soft sand, an elegant serif with bespoke curves, and tactile textures drawn from fur and paw pads.

Everything was designed to reflect how Collette works:

• Understanding before fixing
• Honest guidance, no quick fixes
• Calm, structured and compassionate support

One of my favourite things about this project is how true it feels to her. Strategic, refined and still full of warmth.

Thank you Collette for trusting me with your brand. 🫶🏼

Brand Identity & Creative Direction by TLG Design Studio

tlgdesignstudio

Before anyone reads your message, they're already responding to how it's presented.Typography can feel elegant. Confiden...
13/10/2026

Before anyone reads your message, they're already responding to how it's presented.

Typography can feel elegant. Confident. Playful. Established.

I've swapped a single typeface on a project before and watched the whole brand shift tone - same words, completely different feeling.

Choosing a typeface isn't about what looks nice. It's about choosing a voice that sounds like your business.

The best branding projects don't start with a moodboard.They start with a conversation.About where your business is toda...
01/10/2026

The best branding projects don't start with a moodboard.

They start with a conversation.

About where your business is today. Where it's going. And how you want people to experience it.

When I finished the rebrand for Hounds 'n' Harmony, the feedback that meant the most wasn't about the colours or the logo. It was this:

"From our very first conversation, [I] took the time to truly understand my business."

Not just what it offers, but the values, experience and philosophy behind it. That's where every decision comes from.

Because branding isn't about choosing colours. It's about creating alignment.

If your business feels ready for that next chapter... I'd love to hear your story.

Your brand should support your ambitions, not hold them back.Your brand won't grow your business on its own.But it can s...
29/09/2026

Your brand should support your ambitions, not hold them back.

Your brand won't grow your business on its own.
But it can stop getting in the way.

I see it a lot: you're brilliant at what you do, but every time you send a proposal, post online or hand over a card, there's a tiny voice asking "does this look as good as I actually am?"

When everything feels aligned, that voice quiets down.

You communicate more confidently. You market more consistently. You show up more intentionally.

Those small shifts create momentum. And momentum is often what growing businesses need most, that next step up.

Address

Nottingham

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 9am - 4:30pm

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