Becky Halls

Becky Halls I help Nottinghamshire businesses get found online: Google profiles, content, reviews & AI search.

We provide a full stack service, from concept Validation, Wireframing, UI/UX Design, through to Development, Launch and Growth strategies. All perfectly monitored and delivered with our dedicated Project Management team.

Someone asks ChatGPT for a plumber in Lincoln. It pulls together pages that plainly answer things. Clever wording gets s...
03/09/2026

Someone asks ChatGPT for a plumber in Lincoln. It pulls together pages that plainly answer things. Clever wording gets skipped.

And most local sites are all mood. Big hero image, a line about passion and quality, then nothing that actually says what you do, where you go, or roughly what it costs.

Write it so it can be lifted. What you do, in the words customers use, not your industry's words. The towns and villages you cover, named. Your prices, or at least a starting from figure. And the questions you get asked every week, answered properly.

Put the answer in the first sentence, then explain. That's the bit that gets repeated back to someone asking about you.

Curious what AI says about you right now? I'll check and tell you straight. beckyhalls.com

There is almost certainly an old phone number of yours still sitting somewhere online.Directories, half forgotten listin...
31/08/2026

There is almost certainly an old phone number of yours still sitting somewhere online.

Directories, half forgotten listings, a forum post from 2016. Every one of them copied whatever you had at the time and kept it. Then you moved, or changed the number, or changed the name. You updated your website and your Google profile and assumed the rest would catch up. It doesn't.

Google sees three versions of your address and you look less certain than the business with one. And the customer who rings the dead number just rings someone else.

How I'd tackle it round Whatton. Search your business name and your old number and see what comes back. Write down one correct name, address and phone. Fix Google, Bing and Facebook first. Then work down the directories a few at a time.

Not sure what's still floating about? I'll go and look, and send you the list. beckyhalls.com

You do nine things but your Google profile mentions just one of them.There's a services list on there and most of the on...
28/08/2026

You do nine things but your Google profile mentions just one of them.

There's a services list on there and most of the ones I open have a single line in it, or nothing at all. So the other eight things you're brilliant at may as well not exist.

People don't search for you. They search for the job, in their own words, the way they'd describe it to a mate. If those words are nowhere on your profile, you're a much harder match for what they typed.

Twenty minutes fixes it: List every service, even the small ones. Name them how customers say them rather than how the trade says them. Give each one a sentence so it isn't just a label. Put your prices in if you're happy to.

And that list does double duty. It feeds what shows on your profile, and it gives AI tools something clear to read when someone asks around Nottingham for what you do.

Everybody forgets Bing. AI tools don't.Some AI assistants lean on Bing for local results, so if you're not on there you'...
28/08/2026

Everybody forgets Bing. AI tools don't.

Some AI assistants lean on Bing for local results, so if you're not on there you're quietly missing from answers you never get to see. And Apple Maps is the one every iPhone opens for directions. Loads of businesses have a listing on there they have literally never looked at.

Half an hour, one evening, three free things to claim. Bing Places, matched to your Google details. Apple Business Connect, and check the pin is actually on your building. Facebook, because plenty of people still search there first.

Want to know where you're missing? I check the lot and tell you what's blank. beckyhalls.com

There's a questions section on your Google profile, sitting under the reviews. Most owners have never scrolled that far....
26/08/2026

There's a questions section on your Google profile, sitting under the reviews. Most owners have never scrolled that far.

Which is a problem, because anyone can answer. A stranger, someone who half remembers visiting, or a competitor. Whatever they put sits there next to your name, and questions can go unanswered for months.

Fifteen minutes sorts it. Answer anything already sitting there. Then post the questions you get asked every week yourself, do you do evenings, do you come out to my village, do I need to book, and answer them clearly. It's your space, use it.

Running a business in the Vale of Belvoir? Let's see what your profile is missing. beckyhalls.com

23/08/2026

Nobody types your business name. They type "plumber near me".

Three things Google leans on when it works out who to show. How close you are, which you can't do much about. How complete you look, so hours, services, photos, description. And what people say about you, meaning recent reviews and how you reply to them.

Two out of the three are yours to fix, and most people fix neither.

You can't pick where you sit in someone's results. But you can stop being the business Google knows almost nothing about.

Trading in and around Newark? Free visibility check at beckyhalls.com.

20/08/2026

Business name filled in. Photos, services and description all empty. That's the typical Google profile I open, and it leaves Google with almost nothing to work with.

Three things to fill in this week. Recent photos of your space, your team and your actual work. Every service you offer, with a line explaining each one. And a description that says plainly what you do and where.

Twenty minutes, start to finish.

Running a business around Cropwell Bishop? Let's fill in the gaps. beckyhalls.com

Most people find you on a phone. Standing in the street, one hand free, half paying attention. Have you actually looked ...
17/08/2026

Most people find you on a phone. Standing in the street, one hand free, half paying attention. Have you actually looked at your own site that way lately?

Grab your phone and check. Does it load in under three seconds on mobile data? Is your number tappable near the top? Can you read it without pinching and zooming? Is the button you most want tapped easy to hit?

Speed and how well a site works on a phone both feed into how you're treated in search. It's not a nice to have anymore.

Want to know how yours really performs? Free check, no jargon, no hard sell. beckyhalls.com

There's one dropdown on your Google profile that quietly decides which searches you're even in the running for. Your pri...
15/08/2026

There's one dropdown on your Google profile that quietly decides which searches you're even in the running for. Your primary category. And loads of people pick the vague catch-all instead of the thing they actually make their money from.

While you're in there, look at your services. That section sits completely empty on most profiles I open around Radcliffe-on-Trent. Every service you add with a short description is another way for someone to find you.

Two minute job. Want me to check yours? beckyhalls.com

13/08/2026

Profile set up in 2019. Last post, never. Last offer, never. Last update, never.

There's a posts tab on your Google profile and it's basically a free noticeboard, and almost nobody round Nottinghamshire uses it.

Post one thing a week. A job you've just finished, one photo and two lines. Something you offer, especially the service people forget you do. Anything that's changing, so hours, holidays, a new van.

Five minutes. It keeps the profile looking alive instead of parked.

Want to know what yours is missing? beckyhalls.com

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