27/08/2026
Your bio is your digital shopfront 👇
When someone lands on your profile it only takes a few seconds for them to decide whether they’re going to follow you.
Here’s how to make sure your profile is doing its job:
1️⃣ Profile picture
– Use a clear professional photo where people can easily see who you are
– If you’re the face of the business a good headshot helps build trust straight away
2️⃣ Profile name
– Add what you do alongside your name. For example “Jack Charlton | Videographer”
– It makes it clear straight away what you do and helps the right people find you
3️⃣ First bio line
– Clearly explain who you help and what you help them with
– Keep it simple. People should understand what you do without having to work it out
4️⃣ Second bio line
– Give people a reason to trust you
– Add results, experience or reviews that show you know what you’re doing
5️⃣ Final bio line
– Finish with one clear call to action
– Whether that’s sending you a message, booking a call or clicking the link. Make the next step obvious
Your content gets people to your profile.
Your bio helps turn them into followers and customers.
🔁 Send this to someone whose profile could do with a refresh
📱 Follow for more content and marketing tips.
📩 Or DM me the word “VIDEO” if you want to turn your content into customers through scroll-stopping videos and strategic ads.
