07/04/2026
There’s so much to think of in today’s digital world.
So many options available to businesses - which is great…
Until you run out of time, energy and money.
“To TikTok or not to TikTok?”
“Google Ads, I’ve heard they’re great, but are the for me and my business?”
“Do I ‘need’ a website when I’ve got a really good social following?”
These are all questions we are asked regularly.
And the easy answer?
Unfortunately there isn’t one. Because just as each business is unique, so is each digital strategy.
Let’s take one example…
Those reels and TikToks you see with engaging content designed to cement know, like, trust by building connection and a strong personal brand around one person? Are they for you and your business?
For some businesses, personal brand and human interaction is really important - they create communities, followers and a really engaged audience. So, if you’re a coach, artisan brand, solopreneur or someone looking to build a brand around their personal identity - TikTok and Instagram are your friend.
For other businesses, building identity around an individual is NOT the right strategy. They want to build a brand that conveys their company messaging and will often talk about what products and services they provide rather than the people behind them.
Rather than reels and people heavy content, larger businesses often adopt a strategy that embraces clever tech designed to create a top-notch customer experience and automated marketing and advertising that really works.
For other businesses they need a combination of the two that maximises their unique business attributes and often their amazing team of people.
Whatever your business, there will be a strategy that works for you!
Do your research, don’t hop on every trend and don’t get FOMO about that social media content you see everyone else doing.
AND, if you’d like to discover our recommendations for a marketing strategy that we think would work for you - get in touch for a free initial chat. We’ll be happy to help.
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