Stuart Medcraft Graphic Design

Stuart Medcraft Graphic Design Graphic design is a way to communicate with your market.

Stuart Medcraft Design is here to help you and your business in getting exactly what you need to move your business forward and get noticed!

🚨 NEW WORK 🚨Say hello to the refreshed JIYU packaging 👀When H Smith Food Plc asked me to reimagine their Asian-inspired ...
08/04/2026

🚨 NEW WORK 🚨

Say hello to the refreshed JIYU packaging đź‘€

When H Smith Food Plc asked me to reimagine their Asian-inspired range, the goal was clear:
👉 Stand out on shelf
👉 Stay consistent as a brand

So I built a system — each product gets its own bold colour, while subtle patterns and styling tie everything together.

The result? A range that feels unified… but impossible to ignore.
And seeing it come to life at IFE 2026 on the H. Smith Food Group plc stand (which went on to win Best Stand 🏆) was a real highlight.

Design is one thing. Seeing it experienced is another.

What do you think of the new look? 👇

Another great project for Musto — a teaser campaign for the MUSTO X Emirates Team GBR Collection.The goal was simple: cr...
02/04/2026

Another great project for Musto — a teaser campaign for the MUSTO X Emirates Team GBR Collection.

The goal was simple: create something that feels dynamic, fast, and cinematic… almost like a movie poster.

Working from a team shot and a sailing image, I brought everything into Photoshop and rebuilt the scenes in layers. This gave me full flexibility to move elements, refine composition, and adapt seamlessly across multiple formats and platforms.

The result? Bold, powerful visuals with a sense of motion and intensity — reflecting the energy of the sport itself.

Always exciting to bring that level of storytelling into performance wear campaigns.


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