Pulse Digital

15/05/2026

A good reminder this week that not all SEO problems are caused by Google updates or competition.

I reviewed two websites that had been paying for SEO but seeing little to no results.

The issue?

Both sites had been set to “noindex” for close to 2 years — effectively telling Google not to rank them.

The SEMrush graph showed an almost instant cliff-edge drop in visibility.

This is why technical SEO experience matters. Not all SEO providers work at the same technical level, and sometimes one overlooked setting can completely destroy rankings.

Always check the foundations first.

11/02/2026

New website launched today https://atkinsonsofripon.co.uk/, really pleased with how this one has turned out. A nice, simple, single page

Atkinsons Coaches of Ripon – coach and minibus hire, school runs, weddings, contract work and private hire in Ripon, Harrogate and North Yorkshire.

11/12/2025

Google Core Update now live and running. We've been expecting this for the last 2 weeks.

Google has released the December 2025 core update, its third of the year. The rollout began December 11 and may take up to three weeks.