01/09/2026
It's been raining for days here, so I was going through some photos on my phone from last week - and this one made me smile all over again.
A blackbird. Standing on the lawn. Not at the bird bath, not hunting for worms.
At the sprinkler head. Drinking from the little pool of water that had gathered in the cavity at the top.
The sprinkler wasn't even on.
He didn't need it to be. The water was there. He found it.
I've been thinking about that little moment ever since - because it's one of the best illustrations I've seen of something we talk about with business owners all the time.
You don't need to be everywhere. You don't need to be shouting the loudest.
You just need to have what people are looking for - and be somewhere they can find it.
Every call answered when someone rings. Every website visitor spoken to. Every review building your reputation week on week.
The blackbird didn't go searching for a running tap. He found still water in an unexpected place - because it was there.
Your next customer is doing the same thing right now.
Is what they need waiting for them when they find you?
If you're not sure, let's have a chat. Drop me a message or visit flowemedia.com