ATGD

ATGD Sheffield-based design studio creating strategic, personality-led branding. Real people, real thinking - no shortcuts. Got a project in mind? Send us a message!
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Collaborative, considered work built to connect, perform and last.

27/05/2026

closer look at our branding work for Jessica Fern Counselling Psychotherapy 🌿

The project was built around a simple idea: making the first step into therapy feel a little easier. We created a calm, nurturing identity that builds on the existing brand, while introducing a more considered visual system across print, digital, and social touchpoints.

See the full project on our website here ✅️➡️

https://www.at-gd.com/jessica-fern-counselling-psychotherapy-branding

15/05/2026

A glimpse into our process 👀

Bon Dia - a herbal tea brand inspired by Catalan traditions and the Mediterranean landscapes where plants have long been gathered, brewed, and shared.

From the brief and early exploration to the final packaging system - here’s a look into how the identity came together.

See the full project on our website here:
https://www.at-gd.com/bon-dia-tea-branding 🌿

11/05/2026

Something for Everyone - a curated guide to Melbourne’s dining & nightlife ✨️🍸💃🏽

Created for hotel concierges and guests alike, the guide balances clarity with personality - from quick-hit summaries to insider tips and seamless booking via QR.

Made to sit in hotel lobbies, but designed to be taken with you ➡️

V - A Collection Of First TimesA typographic book exploring anonymous accounts through expressive layout and type as ima...
06/05/2026

V - A Collection Of First Times

A typographic book exploring anonymous accounts through expressive layout and type as image. Each story is designed to capture not just what’s being said, but how it’s remembered.

The physical form is part of the narrative- stories are sealed within perforated French-folded pages, requiring the reader to break into them - a deliberate act that mirrors the weight and intimacy of what’s being shared. No two openings are the same, making each interaction personal and unrepeatable.

We don’t just design for screens - we create considered, conceptual print work too. Read more about the project here: www.at-gd.com/typographic-book-design

03/05/2026

After years of feeling undefined, Temperance Hotel needed a reset.

Together, we brought it back to its roots - a classic Victorian pub - reworked with a modern edge to keep it relevant, without losing its character.

More soon 🍺

27/04/2026

Ludlow Bar came to us with a solid foundation — it just needed moments of contrast.
We introduced brighter accents, more personality, and a series of small brand touchpoints — including these coasters.
Bottoms up 🍏🍋🍊

22/04/2026

The Pelican 🍻
Bringing an Old-English pub aesthetic to Melbourne Airport.

With the space still in development, the identity was shaped through early conversations and interior direction. Materials like stained glass, timber and leather informed the visual language and overall brand.

A rich navy blue became the primary colour, complementing the interior palette while subtly referencing aviation and the pelican’s coastal habitat.

Alongside the wordmark, a simple pelican icon was developed in the style of cameo silhouettes — inspired by nineteenth-century profile portraits and echoing the vintage character of the space.

19/04/2026

We worked with JUNI Melbourne to launch their “SRSLY Happy Hour” — a campaign designed to feel playful, full of personality, and impossible to ignore in a saturated Melbourne market.

Leaning into the idea of “happy” (and then pushing it further), we drew on traditional Vietnamese smiling masks — amplifying expression to an almost exaggerated level. It became a visual way to reflect both the Southeast Asian influence of the menu and the “SRSLY” part of the offer — something that goes beyond your standard happy hour.
From concept to launch, the campaign came to life across social media, animations and in-venue print — from posters to custom menus at the bar.

If you’ve got something worth shouting about, we’d love to help bring it to life 🍸🍺

Throwback gig poster design for Temperance Hotel.A mix of custom illustration and layered, high-energy typography to cap...
17/04/2026

Throwback gig poster design for Temperance Hotel.

A mix of custom illustration and layered, high-energy typography to capture the feel of the night and bring a bit of personality to the walls.

We love working on gig and event posters like this — if you’ve got something coming up, we’re always open to a chat.
💿🎧🎚️

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