02/07/2025
Community is at the heart of Good Space â a network of co-working spaces based in residential areas across London, designed to bring freelancers closer to their neighbours.â
â
93FT created a flexible brand, interior and digital identity that adapts to each space while staying recognisably Good Space.â
â
We developed brand and interiors style guides to ensure consistency across all Good Space locations - defining typography, icons, photography styling, furniture, materials and more - while enabling the spaces to blend the Good Style aesthetics with the individuality of each neighbourhood. Our digital team designed and developed a new website for Good Space that reflects the experience of visiting the physical locations.
â
We also mapped the full customer journey, considering how members are welcomed, where they work, store belongings and connect with others, to create a seamless and thoughtful experience.â
â