02/09/2026
A website looking good doesn’t mean it was built properly, and you can’t tell by looking at it.
Five things that should have been set up for you. Whether anybody can see what people do on your site. Whether Google actually knows it exists. Whether you know what sent somebody who enquired. The boring stuff that decides if you come up at all. And who’s looking after it now it’s live.
A site can be missing all five and still look completely finished. There’s no warning light. It just quietly does less than it should for years.
Don’t understand half of that? Good, you don’t need to. We had ours running for years with no idea where an enquiry came from.
Fire us your link and we’ll tell you which of the five are missing. No pitch, just the list.