28/05/2026
With AI changing how search results look, the fundamentals are more important than ever. This article https://buff.ly/qXOugHi reinforces the approach we take at Inception Design: ✅ Technical website health & on-site optimisation. ✅ Thorough keyword research with the websites core topics in mind. ✅ Quality backlink building.
Google’s new guide cuts through the GEO and AEO noise. Here’s what really matters for AI Overviews: non-commodity content, query fan-out, snippet eligibility, and SEO fundamentals.